Ad Specs
| Placement | Resolution | Self Serve? | Max Size | Allowed Formats | Animation | Looping | Interactive | Viewer Initiated Sound | Expandable | Rich Media | Required Lead Time | ANN Adserving? | ANN Tracking | 3rd Party Adserving? | 3rd Party Tracking |
| Banner | 468*60 | yes | 45 K | Gif / Jpeg / PNG / Flash / HTML | Y | Y | Y¹ | Y² | Y¹ | Y¹ | 3 Days³ | Yes | Yes4 | Yes¹ | Yes¹ |
| Supersize | 500*80 | yes | 45 K | Gif / Jpeg / PNG / Flash / HTML | Y | Y | Y¹ | Y² | Y¹ | Y¹ | 3 Days³ | Yes | Yes4 | Yes¹ | Yes¹ |
| Leaderboard | 728*90 | yes | 45 K | Gif / Jpeg / PNG / Flash / HTML | Y | Y | Y¹ | Y² | Y¹ | Y¹ | 3 Days³ | Yes | Yes4 | Yes¹ | Yes¹ |
| Rectangle | 300*250 | yes | 45 K | Gif / Jpeg / PNG / Flash / HTML | Y | Y | Y¹ | Y² | Y¹ | Y¹ | 3 Days³ | Yes | Yes4 | Yes¹ | Yes¹ |
| Tower | 120*600 | no | 45 K | Gif / Jpeg / PNG / Flash / HTML | Y | Y | Y¹ | Y² | Y¹ | Y¹ | 3 Days³ | Yes | Yes4 | Yes¹ | Yes¹ |
| Wide Tower | 160*600 | no | 45 K | Gif / Jpeg / PNG / Flash / HTML | Y | Y | Y¹ | Y² | Y¹ | Y¹ | 3 Days³ | Yes | Yes4 | Yes¹ | Yes¹ |
| Button | 100*45 | no | 8 K | Gif / Jpeg / PNG | Y | Y | N | N | N | N | 3 Days | Yes | Yes | Yes¹ | Yes¹ |
| Static Video | 480*360 | no | 75 K | Gif / Jpeg / PNG | Y | N | N | N | N | N | 3 Days | Yes | Yes | No | No |
| Video | 640*480 | no | 300 MB, 30 seconds (we will re-encode) |
QT / AVI / MKV / MPEG / MP4 | N/A | N/A | N/A | N/A | N/A | N/A | 5 Days | Yes | Yes | No | No |
- Advertiser is responsible for any third party / rich media (ie: Eyeblasters) setup and serving fees.
- Sound must not occur uninitiated on any browser using Flash 5+. Ads that play sound without user interaction will be removed. Mouse-Over is NOT considered interaction, a click is required.
- Rich Media or Expandable ads require 5 days lead time. ANN will attempt to accommodate placements on shorter notice but there is no guarantee.
- See remainder of this document:
Tracking Flash Banners (clickTag and other methods)
Traditionally the only way to track clickthrus on Flash banners has been to either hard-code a tracking url, or use something called clickTAG. clickTAG was great in theory, unfortunately it has a more than few technical drawbacks, As of November 2008 ANN will be able to track Flash banner clickthru rates by inserting our own hard-coded tracking url when the banner is uploaded. Therefore the recommended manner to submit Flash banners is with the ultimate destination hardcoded in this fashion:
On (release) {
GetURL(“http://www.domain.com”,”_blank”);
}
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With our hardcoded insertion It is possible to have multiple clickthru vehicles in a single banner, all of which can point to different urls,and all of which will be tracked cumulatively. With clickTAG this was only possible with custom clickTAG solutions (clickTAG1; clickTAG2; etc...)
However we can still work with standard clickTAG banners. If clickTAG banners are provided we will not replace the clickTAG with a hardcoded tracking url.
If you are using clickTAG, we recommend you either use the standard, Adobe clickTAG, or the IAB Canada Universal clickTAG.
Standard clickTAG:
on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG);
}
}
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IAB Canada Universal clickTAG:
{
function cFcTg(t) {
return (t.substr(0, 7) == 'http://' || t.substr(0, 8) == 'https://');
}
var fcTg = ''; var fcTt = '_blank';
var cTgM = 'clicktag'; var cTtM = 'clicktarget';
for (prop in this) {
var p = prop.toLowerCase();
if (p == cTgM && cFcTg(this[prop])) fcTg = this[prop]; if (p == cTtM) fcTt = this[prop];
}
if(fcTg == '' || fcTt == '_blank')
for (prop in _root) {
var p = prop.toLowerCase();
if (p == cTgM && cFcTg(_root[prop]) && fcTg == '') fcTg = _root[prop];
if (p == cTtM && fcTt == '_blank') fcTt = _root[prop];
}
if(fcTg == '' || fcTt == '_blank')
for (prop in _level0) {
var p = prop.toLowerCase();
if (p == cTgM && cFcTg(_level0[prop]) && fcTg == '') fcTg = _level0[prop];
if (p == cTtM && fcTt == '_blank') fcTt = _level0[prop];
}
if (cFcTg(fcTg)) getURL(fcTg, fcTt);
else getURL("http://noclicktagfound", fcTt);
}
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Be sure to also check our advertising policy, and recommendations.
This page is updated from time to time.Be sure to check for changes.

