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mastertr
Joined: 21 May 2007
Posts: 52
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 Posted: Sat Jan 03, 2009 2:13 pm |
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| Heh, looks like things are going good for Kadokawa when it comes to their advertising agreement with YouTube. I hope other companies will also see the apparent success of this program and perhaps try to gain similar partnerships with YouTube instead of immediatley going and removing user-submitted content. |
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Dargonxtc
Joined: 13 Apr 2006
Posts: 4153
Location: Nc5xd7+ スターダストの海洋
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| Posted: Sat Jan 03, 2009 2:23 pm |
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I am very impressed and surpirsed by these numbers. Although I wonder how much new content has to be uploaded to sustain it. I suppose since most of the revenue is coming from MAD videos, the turn-around time for new material won't have to be as quick. Since new material from those will come from it's users.
I am curious though, and I tried to find out for myself, but didn't find anything. Is the 50 million revenue pre paying for bandwidth, or post? |
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Teriyaki Terrier
Joined: 26 Mar 2008
Posts: 1609
Location: Chihuahua Island
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| Posted: Sat Jan 03, 2009 3:08 pm |
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| Looks like Kadokawa will be stable for years to come if make ten million each month. |
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Axe-336
Joined: 19 Jan 2007
Posts: 138
Location: Springfield, VA
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| Posted: Sat Jan 03, 2009 3:11 pm |
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| Oh Kadokawa, how very clever you are. Why create a whole new infrastructure for delivering media to the masses for a fee when you can simply advertise on an existing medium? |
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hexenkessel
Joined: 22 Oct 2008
Posts: 24
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| Posted: Sat Jan 03, 2009 3:45 pm |
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| i guess i shouldnt be surprised anymore about what 4koma manga gets animated, but the Nyoron comics? even if it is just for youtube, i can't see why LOL. |
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Daimao Raki
Joined: 03 Jul 2008
Posts: 303
Location: Boro City, SC
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| Posted: Sat Jan 03, 2009 4:07 pm |
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| Axe-336 wrote: | | Oh Kadokawa, how very clever you are. Why create a whole new infrastructure for delivering media to the masses for a fee when you can simply advertise on an existing medium? |
A smart move indeed. Also, people are more likely to view user submitted videos over a company's videos. |
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Jarm
Joined: 04 Dec 2007
Posts: 36
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| Posted: Sat Jan 03, 2009 5:28 pm |
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This a major breakthrough. So maybe they'll make an english channel next.  |
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hikaru004
Joined: 15 Mar 2004
Posts: 1832
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| Posted: Sat Jan 03, 2009 5:42 pm |
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| Daimao Raki wrote: | | Axe-336 wrote: | | Oh Kadokawa, how very clever you are. Why create a whole new infrastructure for delivering media to the masses for a fee when you can simply advertise on an existing medium? |
A smart move indeed. Also, people are more likely to view user submitted videos over a company's videos. |
Very smart and practical. Now Type Moon, 7th Expansion, VisualArt's/Key should hopefully also follow suit.
I hope some of the money bounces back to KyoAni. |
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jel123
Joined: 28 Nov 2005
Posts: 108
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| Posted: Sat Jan 03, 2009 6:16 pm |
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This does sound like an interesting idea.
Is it only Japanese target advertising or world wide? If it's only Japan then there is a lot more potential.
| Teriyaki Terrier wrote: | | Looks like Kadokawa will be stable for years to come if make ten million each month. |
When they talk about losses at the half year mark in the billions I'd say 10 million a month is just a drop in the bucket. But every little bit helps
| The article wrote: | | In the three months between September and November of 2007, those videos were seen over 50 million times. |
Is this a typo? I don't read Japanese but didn't see any references to 2007 in the original. |
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Batman3777
Joined: 18 May 2007
Posts: 159
Location: Down the Shore, NJ
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| Posted: Sat Jan 03, 2009 6:25 pm |
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| jel123 wrote: |
| The article wrote: | | In the three months between September and November of 2007, those videos were seen over 50 million times. |
Is this a typo? I don't read Japanese but didn't see any references to 2007 in the original. |
That should probably read as 2008. |
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504NOSON2
Joined: 28 Jul 2008
Posts: 114
Location: Body:Santa Barbara, CA ~ Heart:New Orleans, LA
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| Posted: Sun Jan 04, 2009 12:29 am |
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Everyones making money,everyones happy!  |
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Hon'ya-chan
Joined: 31 Jul 2007
Posts: 905
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| Posted: Sun Jan 04, 2009 3:57 am |
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| Quote: | | Kadokawa implemented the inVideoAd system in October that places ads directly in the videos. |
Which is the most annoying piece of tech along the lines of pop-up ads and X10.com. |
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fighterholic
Joined: 28 Sep 2005
Posts: 9194
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| Posted: Mon Jan 05, 2009 7:51 am |
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| Whatever way they can make money I guess really works for them. Not a lot but looks like something they can use to pay whatever taxes they get hit with, heh heh. |
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math4origami
Joined: 07 Jul 2008
Posts: 2
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| Posted: Tue Jan 06, 2009 5:10 am |
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| If Kadokawa can advertise the benefits of free online video sharing on Youtube, then what about Nico Nico? Is JASRAC still stifling them in a stranglehold? |
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Mohawk52
Joined: 16 Oct 2003
Posts: 3857
Location: Celebrating Lindsey Hawker murder suspect arrest, in Basingstoke, UK.
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| Posted: Wed Jan 07, 2009 10:48 am |
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| So at todays exchange rate that's $107,818, or £71,344. I wouldn't mind that coming in every month, but it's got to be small potatos to a multi-national like Kadokawa. |
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