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NEWS: Japanese Industry Launches Global Anti-Piracy Effort


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Daemonblue



Joined: 05 Jul 2006
Posts: 645

PostPosted: Mon Oct 26, 2009 10:32 pm Reply with quote
Except the only "suffering" is mostly self inflicted from bad business decisions. Making flop after flop does tend to drive down any profits you would hope to be seeing, which is why Gonzo is as in bad a shape as it is in (though Strike Witches and SW2 are helping it back on its feet). This can closely be tied in with what was previously said by the rep from Square-Enix, in that the market is very fickle and you have to know where the money's at or risk losing out.

The lack of piracy would also increase the price of things. Proof is in the 360 in comparison to the ps3. 360 games are generally cheaper and drop in price faster than ps3 games and this can be attributed to 360 games being easily pirated while ps3 hasn't been cracked yet. Games that were $60 when the ps3 first launched are still $60, while 360 games average around $20.
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Paploo



Joined: 21 Nov 2006
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PostPosted: Mon Oct 26, 2009 10:43 pm Reply with quote
Daemonblue wrote:
The lack of piracy would also increase the price of things. Proof is in the 360 in comparison to the ps3. 360 games are generally cheaper and drop in price faster than ps3 games and this can be attributed to 360 games being easily pirated while ps3 hasn't been cracked yet. Games that were $60 when the ps3 first launched are still $60, while 360 games average around $20.


But that's a price drop due to stock NOT moving. What I mean is a lower SRP, which makes it easier to get cheaper off the bat, and benefits both fans and companies if sales are strong enough to merit it.

What that means is they'll produce LESS 360 games, and stock less after they've managed to get rid of excess stock.

John Sirabella said at the AoDVD forums that the 19.99 Teknoman is their biggest mover recently, and being a dub only edited edition. Having no appeal to fansubs fans, it's just a title that they did decent sales with due to an existing fandom that WANTED to buy dvd's [vs. an existing fandom that MIGHT buy them if it suits some zany whim someday, and probably not in the end]. After doing well with the 3 initial sets, they repackaged it, and it's great price attracted steady sales and stores stocking it well.

Mind you, that was only AFTER doing well with the initial release. You have to make a profit with the product, then you'll be able to offer it at a better price later on if there's still demand for it.
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Onizuka666



Joined: 15 Sep 2003
Posts: 266
Location: U.K

PostPosted: Mon Oct 26, 2009 10:46 pm Reply with quote
I'm with Einhorn on this.

Ghibli, while their anime are cool, they always go out as big screen and dvd releases. Since they do no regular series, very few people will even bother pirating the stuff. I think because of Ghibli's retroistic stance on anime, and their big name, is why they have been added to this list.

The only series fansubbers who really chase here is Gundam. However, Gundam is the type of show that will always sell, because of items huge merchandisind arm, that many anime series do not have. Any other stuff from Sunrise is usually out on dvd anyway.

As for Toho, they have very little stuff anime fans want to see anyway.

This effort will just from their sof view, very little will come of it. Point guns at anime fans and they'll just vote with their feet and hurt you more. Indeed, Media Blasters are a good example. They also need to remember anime is a niche market, and few will buy and support the industry beyond us fans.

These studios lack good thinking, as far as online distribution goes. The success of Bones anime shows online show that things can work out, if you are prepared to compromise (a big japanese problem). Only other problem here is sites not being open to global access.

I'm from England and can't access Crunchyroll, Hulu etc, so using fansubs and purchasing dvds, either official or imports, are more only avenues. Funimation was a good avenue for a while for streaming, until that too got region locked. I agree that studios should get their dues, but they seem to be going the wrong way about it.

I find this as not much to worry about overall, as this list does not represent the huge portion of the anime industry that serves us. And as far as classic anime like Space Runaway Ideon, LotGH etc go, fansubs are the only way to get them. So long as they are available, as a fan I need to see as much as I can. I'd love to buy m, though, but there's no chance in hell of that.
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egoist
Pirate KingPirate King


Joined: 20 Jun 2008
Posts: 7298

PostPosted: Mon Oct 26, 2009 10:49 pm Reply with quote
I heavily depend on fansubs, but I'm really curious about what it'd be like without them around.
Of course, give us some kind of streaming service, be it paid or not, where the videos won't be available for longer than a month's time (like CR's Fairy Fail). Then I won't have any complaints. But sincerely, I'd say the market would definitely shrink(or stop growing), since fansubs are what attracts most of the fans out there.
I'm definitely not going to start blind buying every series I'm interested in watching, and that's where the fansubs comes in.

Basically, even if they are successful, I still believe it's really risky for the anime industry to completely get rid of fansubbing groups.
Just as some say, if people enjoy anime and have the money, they will buy it. If not, they'll simply quit anime.

Anti-piracy might've failed against music or movies, but technology keeps improving, and at some point it'll reach a point where we won't have as much freedom online as we used to. And that's something bound to happen sooner or later.

Either way, it'd be great to see the anime industry start growing again, and making things cheaply available for us, foreigners.
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pparker



Joined: 13 Oct 2007
Posts: 1185
Location: Florida

PostPosted: Mon Oct 26, 2009 10:49 pm Reply with quote
504NOSON2 wrote:
He's saying they'd be lower, because the companies wouldn't be suffering, such as they are now, and wouldn't have to charge so much to, well, stay in business.

Barring the cancellation of human nature and the principles of free markets, DVD prices would be higher, not lower (as they were in the past). The scarcity vs. the demand for a product determines its value, and thus its price. If 10 people were always willing to pay $250,000 each for a DVD set of a series, the economics would still work.

In the case of licensed entertainment material, the distributor also has a monopoly on that product/content, increasing upward price pressure. The only reason DVDs are priced as low as they are today is because of the lowering of demand for the product, and is itself an attempt at returning to profitability via expanding demand. Exactly how much of that is due to piracy is debatable, though just on a technical basis it does provide "competition" which otherwise would be absent, and thus drives down prices.

This doesn't invalidate Paploo's argument and description, which is good. The missing factor is how much of the lowering of demand is due to piracy and how much to the bubble bursting, the general economic downturn and the lowered quality of anime these days (not even worth debating considering this season especially, but the previous two as well). Markets aren't static. All these factors contribute to the lessening demand for DVDs.
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Daemonblue



Joined: 05 Jul 2006
Posts: 645

PostPosted: Mon Oct 26, 2009 10:51 pm Reply with quote
That's the problem with that statement though. It's not a problem of the stock not moving so much as the stock moving and prices not changing. People will want to buy stuff that's cheaper than something that's more expensive. Proof is in the game Borderlands for ps3, 360, and PC. The initial price was set at $40 instead of the average $60 dollars and still sold out and then some, even though it wasn't even on the radar for being a top selling game. Look at the ps3 price cut of $100 dollars as well, which afterward drove the sells of the ps3 up 707%. It's not that the stock isn't moving, but it's that more people will buy it if the stock is cheaper. It's a simple law of supply and demand and for these companies to meet the demand they need a cheap, profitable, and readily available way to supply.
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Espeon



Joined: 09 Apr 2004
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Location: Australia

PostPosted: Mon Oct 26, 2009 10:55 pm Reply with quote
Ha yeah right like this is going to stop people.

I'm a huge anime fan, I buy everything I download. But America is not going to buy up every single anime series cause some of the are complete cliche and not worth buying and releasing, but some of us English speaking people like to watch it.. How then do I watch these series when America wont license and release it? And the company's that close down leaving series unfinished.

Regardless of how illegal downloading there shows is if I want to watch anime I will any way possible.
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Navak



Joined: 30 Mar 2006
Posts: 88

PostPosted: Mon Oct 26, 2009 10:57 pm Reply with quote
I just question the idea that DVDs would be cheaper...when DVDs were not cheaper when piracy was less even though actual manufacturing costs for DVDs have not changed significantly over the same time as far as I can tell for the big movers and shakers.

Of course it is hard to compare due to vastly different economies/business cycles/whatever...but in general I think the idea that DVDs would be cheaper if there was less piracy is divorced from reality.

Higher sales does not always equate to lower prices, even assuming that there would be higher sales with less piracy which is a pretty tenuous claim given the reason for anime penetration into most other markets is due to illegal activity.

Also, if price is the driving factor...why would local business benefit when people could order through walmart or some other international store which can undercut local business?

It takes a conscious decision to NOT go after the cheapest price, in general, for a local business to succeed versus a major competitor. It's the other items, screenings/clubs/related merchandise/what have you, which would allow a local business to compete against a huge chain, not price.
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Daemonblue



Joined: 05 Jul 2006
Posts: 645

PostPosted: Mon Oct 26, 2009 11:04 pm Reply with quote
Navak wrote:
Also, if price is the driving factor...why would local business benefit when people could order through walmart or some other international store which can undercut local business?


There's actually several reasons. The first reason is ignorance of alternatives. The second reason is due to shipping, in that something might be cheaper to buy, but then after shipping costs come in can be the same price if not higher. Third is convenience; it's much faster to go out and buy the game for a few dollars more at a local store than to wait up to a week (maybe more) for something to come in the mail. There's several factors, but the main driving factor in the end is indeed money, as someone who can't afford to buy something won't buy it, no matter how easily obtainable it is.

This actually brings me to mention the whole South Park beta streaming service, where they're streaming all the episodes uncut for free without registration (can't stress that part enough, it's not "free" if you have to give them info in my opinion) and they are currently getting by with embedded ads.
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Navak



Joined: 30 Mar 2006
Posts: 88

PostPosted: Mon Oct 26, 2009 11:07 pm Reply with quote
Daemonblue wrote:
Navak wrote:
Also, if price is the driving factor...why would local business benefit when people could order through walmart or some other international store which can undercut local business?


There's actually several reasons. The first reason is ignorance of alternatives. The second reason is due to shipping, in that something might be cheaper to buy, but then after shipping costs come in can be the same price if not higher. Third is convenience; it's much faster to go out and buy the game for a few dollars more at a local store than to wait up to a week (maybe more) for something to come in the mail. There's several factors, but the main driving factor in the end is indeed money, as someone who can't afford to buy something won't buy it, no matter how easily obtainable it is.

This actually brings me to mention the whole South Park beta streaming service, where they're streaming all the episodes uncut for free without registration (can't stress that part enough, it's not "free" if you have to give them info in my opinion) and they are currently getting by with embedded ads.


How would it be easier to pick up item X at a local business, versus a local store of a regional/national/international chain?
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pparker



Joined: 13 Oct 2007
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Location: Florida

PostPosted: Mon Oct 26, 2009 11:13 pm Reply with quote
Navak wrote:
It takes a conscious decision to NOT go after the cheapest price, in general, for a local business to succeed versus a major competitor. It's the other items, screenings/clubs/related merchandise/what have you, which would allow a local business to compete against a huge chain, not price.

Right. That's a value proposition, the complete experience being "sold" as a product. Nordstrom's clothing isn't 50-100% higher quality in terms of fabric or design. What you pay for is a.) a professionally trained person to pick out and coordinate the clothes that look best on you, and b.) absolutely no questions asked, along with a smile, if you ever need to return anything.

The simple reason that Best Buy didn't and doesn't compete well with online retailers in anime is that lack of value. I chuckle every time I happen to walk through their aisles and see 40% higher prices than TRSI and Amazon, and they want me to pay that for no extra value besides getting it today instead of two days from now--plus pay tax on it.

When this DVD market shakes out finally, it will be the companies offering the best values that survive--whether that be in low prices for thinpak versions of good quality series or for limited editions with lots of video extras and other goodies included.

Anyway, as to the piracy question, I agree that it will do little good from a force application viewpoint. Maybe in 50 years when China and other rogue countries are finally under technological control. By then, DVDs will be antiques and we'll all be streaming full-quality video anyway.


Last edited by pparker on Mon Oct 26, 2009 11:18 pm; edited 2 times in total
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einhorn303



Joined: 20 Nov 2006
Posts: 1096

PostPosted: Mon Oct 26, 2009 11:15 pm Reply with quote
Daemonblue wrote:

Except there's the whole ads thing. There's a reason Google makes money even considering the search engine and them owning youtube...


You might be able to fund the next Gundou Musashi on .0003 cents per view, but not the next Clannad.

KanjiiZ wrote:
Einhorn: Japan should never try to sell it's products outside of Japan. They know what anime fan want, but they just don't know how to give it to them. (Please see Bandai Visual (releases of Patlabor) and Toei (Air Master, Slam Dunk).


To be honest, I think Bandai Visual USA gets a bit of an unfairly bad rap. I don't have a huge problem with paying Japan-style prices for a show I truly like. I have the Gunbuster and Gunbuster 2/Diebuster R1 DVD's from Bandai Visual USA, and they are some of the most beloved DVD's in my collection. Cheapness has a place, but so does quality.

nadir-seen-fire wrote:

Kurokami doesn't even have subtitles, they just idly tossed the dub Crunchyroll's way after it finished.
It's nice they are participating, but it doesn't look like either Sunrise or TOEI have bothered to try embracing Crunchyroll's Simulcasts, which is likely the most profitable part of CR.


The dub wasn't "idly tossed"...the English dub was made during the production cycle along with the Japanese dub, and it was aired during the simulcast. And it wasn't only uploaded after series completion. Kurokami did end up being simulcast on CR, it just was delayed for a few episodes because of rights negotiations. The first few episodes, however, were simulcast on an American speciality TV channel (ImaginAsian).

Also, Sunrise's most recent show since finishing Kurokami is a random kids show (Battle Spirits, based on a children's card game), so even if they are devoted to simulcasting, they haven't had a chance to show it.
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Daemonblue



Joined: 05 Jul 2006
Posts: 645

PostPosted: Mon Oct 26, 2009 11:16 pm Reply with quote
Simple matter of distance really. Not every town has a Wal-mart for example, and they can easily be 20+ miles away, while you could have a local store within 10 miles that could have the product you want, and may even be a speciatly shop that would have a wider selection. Please don't forget that people boycott big box companies to prevent them from being built in their cities. That said, both of the Wal-marts that are closest to me are at about 11 miles away each in different directions (I live on the far outskirts of town) and those are considered "close" for me due to it being easier to get to them from where I live than to some of the "local" shops in the middle of the town (due to traffic, basically 3 turns over those 11 miles to get there compared to lots of turns for one of the other shops) but if I was closer to the city center and downtown areas the traffic would be relatively bad to go through (and we have poor public transportation) so a closer store would be more convenient for those people.
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nadir-seen-fire



Joined: 05 May 2009
Posts: 59

PostPosted: Mon Oct 26, 2009 11:23 pm Reply with quote
nadir-seen-fire wrote:
einhorn303 wrote:
[...]
Uh, Toei has distributed some of it's shows via CrunchyRoll and various DTO services. Sunrise has also been big on broadcasting it's shows online, with Gundam 00, Kurokami, and Code Geass both being on CR and Youtube. And with Ghibli...well, Ghibli only does theatrical movies, so it doesn't make as much sense to do that online.

Ok, I stand slightly corrected.
I can understand Ghibli, I have no problem with them on the list, movies are a different topic. But even though you note they are on Crunchyroll, taking an actual look at the lists still doesn't show much positive about TOEI or Sunrise at all. Both are only dropping a small selection (of their huge amount of published media) onto Crunchyroll after the series are already over. A lot of people (including myself) who would have watched Gundam 00 on CR have already finished the series, not like we're going to re-watch it now that Sunrise finally put it on Crunchyroll (heck, it's not even available to watch on CR yet; They're going to start streaming episode by episode later). Kurokami doesn't even have subtitles, they just idly tossed the dub Crunchyroll's way after it finished.
It's nice they are participating, but it doesn't look like either Sunrise or TOEI have bothered to try embracing Crunchyroll's Simulcasts, which is likely the most profitable part of CR.

Heh, there's another mistake. TOEI wasn't even mentioned in the article, TOHO is the company on the list presented, I got mixed up from einhorn303's comment that stated stuff about Toei instead of Toho. Sunrise looks to be the only company on the list of 3 companies presented that has put anything on CR and that's only 2-3 series that are already finished.
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RaiDK



Joined: 17 Aug 2008
Posts: 2

PostPosted: Mon Oct 26, 2009 11:27 pm Reply with quote
RedSwirl wrote:
In my humble opinion the best way to stop digital piracy is to start offering legal digital alternatives. Hulu, Crunchyroll, Funimation's videos, and all the anime that's on digital stores like iTunes are a good start. It'd be nice if we started getting that stuff in HD though since fansubs are already there.


Hit the nail on the head.

The stuff I d/l I only get because there's no other way to watch it: If there's a DVD available I'd much rather just get that since I know it'll be quality.
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