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All About Licensing: Part I


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dtm42



Joined: 05 Feb 2008
Posts: 13002
Location: NZL

PostPosted: Tue Jun 12, 2012 2:44 am Reply with quote
ikillchicken wrote:
Wow..suddenly a lot of ADV's business decisions make way more sense. Laughing


Do they ever. I don't even want to remember how much was paid for Kurau: Phantom Memory, a show I love but which doesn't have widespread appeal.
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sdzero



Joined: 20 Feb 2012
Posts: 5

PostPosted: Tue Jun 12, 2012 5:10 am Reply with quote
Hmm...very educating.

How many drunken orgies will it take to get the rest of Hajime no Ippo Fighting Spirit to get licensed to release in the United States? Geneon's tab went dry before they could complete the entire series.
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LUNI_TUNZ



Joined: 28 Apr 2010
Posts: 689

PostPosted: Tue Jun 12, 2012 5:24 am Reply with quote
StormSky92 wrote:
"Saliva Princess", huh?

I immediately thought of Mysterious Girlfriend X.


Yes, I'm pretty sure that was the joke.

Also, I figured the 35mm film being explosive was just a movie thing. Learn something everyday.
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Mesonoxian Eve



Joined: 10 Jan 2012
Posts: 1858

PostPosted: Tue Jun 12, 2012 7:22 am Reply with quote
dtm42 wrote:
I don't even want to remember how much was paid for Kurau: Phantom Memory, a show I love but which doesn't have widespread appeal.

It's important to remember this title was licensed when things were much different than they are today. This series was licensed when singles were being sold to the market.

This article didn't (or hasn't) touched the issue yet, but today's R1 is paying less for titles than they did a decade ago.

It'll be interesting to see if the article's future shows how restricting these licenses have been to companies outside of Japan.
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varmintx



Joined: 31 Jul 2006
Posts: 755
Location: Covington, KY

PostPosted: Tue Jun 12, 2012 7:51 am Reply with quote
GATSU wrote:
varmintx wrote:
LUNI_TUNZ wrote:
I never imagined [...] that 35 mm film was explosive.
Not a Tarantino fan I take it?
That idea's actually from a Hitchcock movie.
The brief scene on the right side of the split-screen shown within Inglourious Basterds there is from that Hitchcock film: Sabotage. Tarantino likes to cite his homages. Smile
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AnimeMaine



Joined: 11 May 2009
Posts: 88

PostPosted: Tue Jun 12, 2012 9:04 am Reply with quote
A couple of edits:
I assume that "precedes" is meant in the first sentence.
Third to last sentence in Why Licensing Happens, "tailor advertising".
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INS Division 6
Lind TrusteeLind Trustee


Joined: 01 May 2008
Posts: 85
Location: Philadelphia Area, PA

PostPosted: Tue Jun 12, 2012 9:10 am Reply with quote
Saliva princess, hahahaha! Way to go Justin.
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Cecilthedarkknight_234



Joined: 02 Apr 2011
Posts: 3530
Location: Louisville, KY

PostPosted: Tue Jun 12, 2012 11:24 am Reply with quote
dtm42 wrote:
ikillchicken wrote:
Wow..suddenly a lot of ADV's business decisions make way more sense. Laughing


Do they ever. I don't even want to remember how much was paid for Kurau: Phantom Memory, a show I love but which doesn't have widespread appeal.


I love the show myself as well, however i don't think it was worth near the one million dollars adv had to pay to license the series.
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Shiroi Hane
Encyclopedia Editor


Joined: 25 Oct 2003
Posts: 6094
Location: Wales

PostPosted: Tue Jun 12, 2012 12:23 pm Reply with quote
LUNI_TUNZ wrote:
I never imagined drunken orgies to be a regular part of negotiations, or that 35 mm film was explosive.

Take a look at http://en.wikipedia.org/​wiki/​Nitrocellulose
One of those things that seemed like a good idea at the time, like huge balloons filled with hydrogen.
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Ingraman



Joined: 07 Feb 2005
Posts: 976

PostPosted: Tue Jun 12, 2012 1:43 pm Reply with quote
Shiroi Hane wrote:
One of those things that seemed like a good idea at the time, like huge balloons filled with hydrogen.

What was wrong with huge balloons filled with hydrogen? You can't be thinking of the Hindenburg, since hydrogen wasn't its problem, so what are you referring to?
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Chagen46



Joined: 27 Jun 2010
Posts: 4249

PostPosted: Tue Jun 12, 2012 2:03 pm Reply with quote
Uh....the fact that Hydrogen is absurdly flammable?
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jr0904



Joined: 24 Dec 2005
Posts: 2195
Location: New York City,New York,USA

PostPosted: Tue Jun 12, 2012 2:22 pm Reply with quote
Soundmonkey44 wrote:
Pretty interesting article.


Unfortunately it's not gonna stop those fansubs anytime soon. Or those illegal streaming websites.

Probably the reason why most of the CEO's of some of these anime companies are in support of SOPA & PIPA,which would help in a way,but it's crossing the line in a big way too. Especially when it comes that makes anime AMV's.
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Blood-
It...it's not like I post for you or anything!It...it's not like I post for you or anything!


Joined: 07 Mar 2009
Posts: 15128
Location: Toronto, Canada

PostPosted: Tue Jun 12, 2012 2:57 pm Reply with quote
Always enjoy these kinds of business-related articles - thanks, Justin! I wonder if any future installments will touch upon the reputed practice of, "oh you want this title? Then you'll also have to take this crap title, as well."
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Petrea Mitchell



Joined: 12 Jan 2007
Posts: 431
Location: Near Portland, OR

PostPosted: Tue Jun 12, 2012 3:19 pm Reply with quote
ShinnFlowen wrote:
This was an interesting article, but dam chicken that joke is LOL. I really hope their not getting people drunk to gain trust.....


Expensive meals with expensive alcohol are a standard part of the sales mating dance in almost any industry.
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Mohawk52



Joined: 16 Oct 2003
Posts: 7374
Location: England, UK

PostPosted: Tue Jun 12, 2012 3:42 pm Reply with quote
Quote:
Delivery on HD-CAM is literally having someone duplicate the master tape (this can be up to US$300 per tape, which typically has 2-3 episodes on it), and FedEx it overseas. Not a big deal for a movie, but for a TV series that can add up quickly. Nowadays a publisher is just as likely to ask for broadcast-quality video files on a hard drive, since HD-CAM decks cost close to US$50,000.
Not forgetting the timecode logs for editing. HD-CAM has plummeted in value ever since the 11/03/11 earthquake and tsunami wiped the only factory in the world, located in Sandai, making the tapes literally off the face of the planet. SRs that sold for £75,000 each, are now just expensive boat anchors, and when the remaining world supply of HD-Cam tapes finally dry up the 2000 series will be dumped right on top of them. Video files is the future forever.
Quote:
Adjusted Gross Revenue
Should that be "Adjusted Net Revenue" since that will be what's left after the publisher gets his percentage of profit over and above his costs, in short; his slice of the pie? Gross being the whole pie.
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