Forum - View topic
NEWS: Imagi's Astro Boy Brings in US$1.8 Million on Friday


Goto page 1, 2, 3  Next

Note: this is the discussion thread for this article

Anime News Network Forum Index -> Site-related -> Talkback
View previous topic :: View next topic  
Author Message
Splitter



Joined: 19 May 2003
Posts: 1195
Location: Knockin' on Heaven's Door

PostPosted: Sat Oct 24, 2009 3:08 pm Reply with quote
OUCH.
Back to top
View user's profile Send private message AIM Address My Anime My Manga
Megiddo



Joined: 24 Aug 2005
Posts: 6289
Location: IL

PostPosted: Sat Oct 24, 2009 3:12 pm Reply with quote
Huge flop, lol.
Back to top
View user's profile Send private message
Tenchi



Joined: 03 Jan 2002
Posts: 3534
Location: Ottawa... now I'm an ex-Anglo Montrealer.

PostPosted: Sat Oct 24, 2009 3:19 pm Reply with quote
Astro Boy seems like one of those middling-quality animated movies that would probably have done a bit better if released in February or March, a good time of year for "sleeper" kids movies.
Back to top
View user's profile Send private message Send e-mail Visit poster's website AIM Address Yahoo Messenger My Anime My Manga
I SHALL WIN THE INTERNETZ



Joined: 21 Mar 2009
Posts: 29

PostPosted: Sat Oct 24, 2009 3:20 pm Reply with quote
a CG movie flopping like this only make Pixar's penis harder. Laughing

good luck, gatchaman...
Back to top
View user's profile Send private message
vega427



Joined: 12 Dec 2005
Posts: 80
Location: lansing, MI

PostPosted: Sat Oct 24, 2009 3:34 pm Reply with quote
I doubt I'll ever see it, I can't get interested in Astro boy. Has anyone bothered to see it? Good, Okay, or Got ripped off?
Back to top
View user's profile Send private message Send e-mail My Anime My Manga
hikaru004



Joined: 15 Mar 2004
Posts: 2305

PostPosted: Sat Oct 24, 2009 3:50 pm Reply with quote
That's not a flop. It's a 40 year old franchise after all. 1.8 mil was more than Ponyo's OP and if it reaches 7 mil this weekend it would have done great imo. That would be close to 1/2 of Ponyo's total earnings in 1 weekend.

Last edited by hikaru004 on Sat Oct 24, 2009 3:54 pm; edited 1 time in total
Back to top
View user's profile Send private message
Tenchi



Joined: 03 Jan 2002
Posts: 3534
Location: Ottawa... now I'm an ex-Anglo Montrealer.

PostPosted: Sat Oct 24, 2009 3:54 pm Reply with quote
Comparing it to Ponyo is apples and oranges, since Ponyo was only a "limited wide" release aimed more at the cinephile crowd than at a general audience, with limited Prints & Advertising costs.

3000 screens is "saturation level" wide release where anything below a $10 million opening weekend is considered a bomb.
Back to top
View user's profile Send private message Send e-mail Visit poster's website AIM Address Yahoo Messenger My Anime My Manga
hikaru004



Joined: 15 Mar 2004
Posts: 2305

PostPosted: Sat Oct 24, 2009 3:56 pm Reply with quote
It's a 40 year old franchise. I wouldn't consider those numbers as bombing. Besides, we're in the middle of a recession. I think that figure should be downgraded.

Ponyo wasn't for cinemaphiles as it contained the voices of the pop Disney channel sibs. It was for mainstream.
Back to top
View user's profile Send private message
Craeyst Raygal



Joined: 30 Apr 2002
Posts: 1383
Location: In the garage, beneath a 1970 MGB GT.

PostPosted: Sat Oct 24, 2009 4:12 pm Reply with quote
"It's a 40 year old franchise" is a defense that only works if age is a consistent problem for animated franchises AND if the age of the source material is a factor preventing the work from appealing to its core audience.

IMAGI, near as I can tell, was aiming this film at the children/grandchildren of adults who remember the black and white show from days gone by, and want their children to experience the same fun that they had experienced in the past.

I've come to this conclusion because IMAGI has been extraordinarily conservative in their marketing. Near as I can tell, IMAGI wasn't scouring around for a new audience, nor were they attempting to tie the film together with a marketing/merchandising blitz. Sony Pictures has proved in past weeks that you can at least have a profitable new CGI film (Cloudy With a Chance of Meatballs) even if you're not going to nail down Pixar's level of critical praise.

Astro Boy could have been a solid child's film in terms of financial performance. Quite frankly, there aren't enough good films for children being produced and released in the latter half of the year. Unfortunately, IMAGI - possibly through no fault of their own because of their finances - failed to create enough positive buzz and thus enough audience awareness for their film.
Back to top
View user's profile Send private message Send e-mail AIM Address
Megiddo



Joined: 24 Aug 2005
Posts: 6289
Location: IL

PostPosted: Sat Oct 24, 2009 4:15 pm Reply with quote
hikaru004 wrote:
That's not a flop. It's a 40 year old franchise after all. 1.8 mil was more than Ponyo's OP and if it reaches 7 mil this weekend it would have done great imo. That would be close to 1/2 of Ponyo's total earnings in 1 weekend.

It's a HUGE flop considering this film was made for the American audience. Ponyo was made for the Japanese audience and was a HUGE hit over there.

I'll be curious to see how Astro Boy does on the international scale, but $600 average per screen on opening day is just awful.
Back to top
View user's profile Send private message
jsevakis
ANN Director of New Media


Joined: 28 Jul 2003
Posts: 1536
Location: Los Angeles, CA

PostPosted: Sat Oct 24, 2009 4:48 pm Reply with quote
Regardless what we think here, Hollywood sees this as a huge flop. A $65M family film on 3000+ screens is more or less expected to do a total cume of 25-30M, and if it opens this weakly that will simply not happen. I'm hearing some blame being thrown at distributor Summit Entertainment (who is responsible for the marketing, not IMAGI); Summit is a recent entry into the theatrical game, and with a few noteworthy exceptions, has only really succeeded in marketing the Twilight franchise.

Regardless who's to blame, this is really really really bad news for Imagi, who already struggled to finish this movie before running out of cash. I would consider Gatchaman in doubt at this point. Hopefully the film will do better overseas.
Back to top
View user's profile Send private message My Anime My Manga
cetriya



Joined: 20 Sep 2008
Posts: 148
Location: Orlando

PostPosted: Sat Oct 24, 2009 4:59 pm Reply with quote
65M and they were struggling to finish? man I have no idea how much movies cost to make I'm assuming most went to higher priced employees cause like everyone said, marketing wasnt too good.

I only knew about the movie 2 days ago
Back to top
View user's profile Send private message Visit poster's website
jsevakis
ANN Director of New Media


Joined: 28 Jul 2003
Posts: 1536
Location: Los Angeles, CA

PostPosted: Sat Oct 24, 2009 5:13 pm Reply with quote
cetriya wrote:
65M and they were struggling to finish? man I have no idea how much movies cost to make I'm assuming most went to higher priced employees cause like everyone said, marketing wasnt too good.


$65M is all production cost, so that'd likely be the CG work (which is quite expensive if it's not going to look like an old episode of Reboot), the voice talent, the producers, the film-output, the audio mix, etc. Marketing, known as "P&A" (prints and advertising) is separate and usually not reported.
Back to top
View user's profile Send private message My Anime My Manga
Primus



Joined: 01 Mar 2006
Posts: 1478
Location: Toronto

PostPosted: Sat Oct 24, 2009 5:36 pm Reply with quote
I knew this movie wasn't going to do so hot. But that's atrocious given the theatre count. Unless it does remarkabley well internationally, or has legs of steel it's gonna join the ranks of other unprofitable anime adaptations. As it stands, only DragonBall Evolution actually has made a profit theatrically from the recent Hollywood anime adaptations (produced on $30 million, grossed $56 million), although it didn't perform well in the domestic market (but up to it's studio's expectations).
Back to top
View user's profile Send private message
animeboy12



Joined: 15 Sep 2008
Posts: 160

PostPosted: Sat Oct 24, 2009 5:37 pm Reply with quote
hikaru004 wrote:
It's a 40 year old franchise. I wouldn't consider those numbers as bombing. Besides, we're in the middle of a recession. I think that figure should be downgraded.


If there is one industry that has always been recession proof, it's the movie industry (not even the depression could kill it). But these numbers are pretty depressing
Back to top
View user's profile Send private message
Display posts from previous:   
Reply to topic    Anime News Network Forum Index -> Site-related -> Talkback All times are GMT - 5 Hours
Goto page 1, 2, 3  Next
Page 1 of 3

 


Powered by phpBB © 2001, 2005 phpBB Group