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Answerman - What Makes An Anime A Crossover Hit?


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Selipse



Joined: 04 Sep 2014
Posts: 216
PostPosted: Tue Oct 06, 2015 3:11 pm Reply with quote
Mr Adventure wrote:
Kadmos1 wrote:
This season's Concerto Revolutio could appeal to Western fans since it is about superheroes.


And One-Punch Man, and the inevitable My Hero Academia anime. But like Justin says, its actually somewhat unpredictable what becomes a crossover hit or not.


There's no way in hell Concrete Revolutio will get any significant Western following. It's too "weird". Don't get me wrong, though, it's probably my favorite new series of the season, but it seems like the West just doesn't like this type of thing. Just look at its score in MAL. It'll probably rise once it ends, with a Yuri Kuma Arashi type situation, but this one doesn't have Ikuhara backing it up to secure a fanbase. I'd be glad to eat my shoe if I'm wrong, though.

I don't know how One Punch Man will end up. I read and love the manga, and the anime is doing a fantastic job, but I'm not sure if the love it's getting now is just the hype. Once people actually realize it's really just a gag manga, it'll probably lose some steam.

Now, My Hero Academia has a lot of potential. I hope they get the right people for the anime.
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HeeroTX



Joined: 15 Jul 2002
Posts: 2046
Location: Austin, TX
PostPosted: Tue Oct 06, 2015 4:07 pm Reply with quote
I think if people really want to argue this topic, we need to get a clearer definition of "crossover hit". I agree with comments about Attack on Titan survey Corps gear. And Evangelion, DBZ and Sailor Moon are certainly no brainers. But beyond the huge moneymakers, what are we using as criteria? When I see people holding up "Space Dandy" as an example of a "crossover hit", I have to roll my eyes. I think one can certainly debate whether or not Space Dandy was a HIT, let alone a crossover hit.

Just running on "cable tv" doesn't make one a crossover hit. Case Closed ran on CN for a time and is largely a solid failure in America. Heck, as some have noted, Card Captors ran on NETWORK TV and that's largely considered crap/failure. Monster ran on SciFi (before it was Syfy) and THAT didn't even get a complete disc release.

I think for something to be a TRUE "crossover" hit, it needs to have a sizeable amount of support from people who may not even know it is "anime". I think the thing that REALLY pushes something over the top, is it needs SOMETHING that is near infinitely merchandizeable. Like SurveyCorps logos. Something that any random person can buy and show off to make other fans nod their head and think "oh YEAH" and make other people wonder "what is that, and how do I find out about it". I think for something to really hit critical mass for crossover appeal, you need to be able to "sell" it without ever talking about it.
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Lili-Hime



Joined: 05 Jun 2014
Posts: 569
PostPosted: Tue Oct 06, 2015 4:27 pm Reply with quote
HeeroTX wrote:
I think if people really want to argue this topic, we need to get a clearer definition of "crossover hit". I think for something to be a TRUE "crossover" hit, it needs to have a sizeable amount of support from people who may not even know it is "anime".

You nailed it. Crossover means crossing over into the non-anime fan territory. So many people quoted KLK as a hit but anyone not saturated by anime is going to take one look at that and be seriously creeped out.
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Kadmos1



Joined: 08 May 2014
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PostPosted: Tue Oct 06, 2015 6:25 pm Reply with quote
Lili-Hime wrote:
Funny how many of the anime fans who think Japanese culture is superior forget this. Many Japanese creators are influenced by western things. Dirty Pair: Project EDEN straight up had xenomorphs in it. Rurouni Kenshin pretty much directly steals Marvel character designs. The cultural borrowing goes both ways though (Powerpuff Girls, Steven Universe, and The Matrix are very anime influenced).


I guess they are too into thinking anime is better than Western titles that they are blindsided/ignorant of this.
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Mr Adventure



Joined: 14 Jul 2008
Posts: 1598
PostPosted: Tue Oct 06, 2015 6:58 pm Reply with quote
Astro Boy is the perfect example of the first anime crossover hit, its Superman by way of Mickey Mouse, and kids loved it and didn't care where it came from.
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BadNewsBlues



Joined: 21 Sep 2014
Posts: 5917
PostPosted: Tue Oct 06, 2015 8:35 pm Reply with quote
MrBonk wrote:
Needing action really, really just seems incredibly shallow. Brainless Hollywood we do not need.


Nor do we need complex or heavy handed drama. As much as I liked Gundam Wing that's pretty much what it turned into when the Gundams or the villains weren't walking all over everybody.

Nonaka Machine Gun B wrote:

Geass aired at 4 AM during [as] action's nadir.


Not originally that was the prototypical "no one's watching this show so let's burn the episodes off at a time where most of the show's fanbase likely aren't likely to watch it" strategy same shit they pulled with YuYu after it's Toonami run failed.


Last edited by BadNewsBlues on Tue Oct 06, 2015 10:23 pm; edited 1 time in total
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Hiroki not Takuya



Joined: 17 Apr 2012
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PostPosted: Tue Oct 06, 2015 8:37 pm Reply with quote
Mr Adventure wrote:
Astro Boy is the perfect example of the first anime crossover hit, its Superman by way of Mickey Mouse, and kids loved it and didn't care where it came from.
Sorry, I don't think that Astro Boy, Kimba, etc. are good examples as while you, I and some other kids liked it, nobody else I knew on my block did nor did my mom and dad or any other adult I knew. There was almost no merchandising surrounding those in the '60's so it wouldn't have been considered widely successful. In the course of time we grew up into the "wider audience" so we know them and get the DVD's now but I think the average 5-20 year old may not have heard of them even so. Also, the couple of AB reboots I think were considered flops.

As an addendum, my local Walmart has Bleach, JoJoBA, Naruto on shelves, so I think those could be claimed as cross-over hits.
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mewpudding101
Industry Insider


Joined: 07 Apr 2009
Posts: 2206
Location: Tokyo, Japan
PostPosted: Wed Oct 07, 2015 2:39 am Reply with quote
Densetsu no Yuusha no Densetsu (Legend of the Legendary Heroes) had one problem that made it difficult to get popular in the west... It talked too much. And don't get me wrong, I LOVE the talking. The political intrigue is awesome. But while it does have plenty of action, people who only give it a little chance give it up because it has too much smart stuff. lol

Also, the dub sucks.

Someone looking for a series with great characters, a very colorful world, tragedy, action, and political strategy should take a look! (but it's not a western hit).

But yeah. The one point that I've found that always marks a hit in the west is something western in there. For Fate/Zero, it was the various heroes from various legends, mostly European ones. For Attack On Titan, the thing is basically one giant European comic. Naruto was MADE to be what foreigners see ninjas as. I personally think it's sad that people don't feel like leaving their own country border for entertainment. But hey...

And yeah, anime is for kids point. I remember Time Warner's direct service had a trailer for its service with Gintama's Gintoki as the representative for kids. Did THAT make me laugh. The other 50 percent stereotype anime as Chinese porn cartoons. -_-;

Hiroki not Takuya wrote:
Mr Adventure wrote:
Astro Boy is the perfect example of the first anime crossover hit, its Superman by way of Mickey Mouse, and kids loved it and didn't care where it came from.
Sorry, I don't think that Astro Boy, Kimba, etc. are good examples as while you, I and some other kids liked it, nobody else I knew on my block did nor did my mom and dad or any other adult I knew.


I know my mother who is in her 60's liked it and watched it.
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Buzz201



Joined: 21 Jun 2015
Posts: 266
PostPosted: Wed Oct 07, 2015 3:26 am Reply with quote
Hiroki not Takuya wrote:
As an addendum, my local Walmart has Bleach, JoJoBA, Naruto on shelves, so I think those could be claimed as cross-over hits.


All three distributed by Warner Bros. in the US IIRC (Bleach and Naruto by Warner on behalf of Viz). Maybe Warner are just good at getting Walmart to take titles they don't necessarily want?
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miken



Joined: 08 Mar 2008
Posts: 52
PostPosted: Wed Oct 07, 2015 7:08 am Reply with quote
mewpudding101 wrote:
Densetsu no Yuusha no Densetsu (Legend of the Legendary Heroes) had one problem that made it difficult to get popular in the west... It talked too much.

i guess that's why game of thrones is such a flop...
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Paiprince



Joined: 21 Dec 2013
Posts: 593
PostPosted: Thu Oct 08, 2015 6:59 am Reply with quote
miken wrote:
mewpudding101 wrote:
Densetsu no Yuusha no Densetsu (Legend of the Legendary Heroes) had one problem that made it difficult to get popular in the west... It talked too much.

i guess that's why game of thrones is such a flop...


GoT is an anomaly in a genre inundated with Vanilla Fantasy. I say it took off because it's a "grittier" Lord of the Rings which the mainstream knew and loved.

mewpudding101" wrote:
But yeah. The one point that I've found that always marks a hit in the west is something western in there. For Fate/Zero, it was the various heroes from various legends, mostly European ones. For Attack On Titan, the thing is basically one giant European comic. Naruto was MADE to be what foreigners see ninjas as. I personally think it's sad that people don't feel like leaving their own country border for entertainment. But hey...


Just another symptom of Cultural Imperialism. Anything too Un-American in values or culture=weird which is incredibly anachronistic and hypocritical when everyone is trying to spread the "globalization" mantra. This is why I just shake my head when gems like Hoozuki or Uchouten Kazoku are basically ignored outside the usual anime circles.

And Justin's criteria can be summed up into one sweet, short phrase:

MAKE IT AS UNANIME AS POSSIBLE!

...Yeah, like we need more people who whine and moan anime isn't a bunch of Bebops or Ghiblis or what have you. Sorry guys, unless you're willing to throw your fortunes into this, then you better grow to like cute girls/hot guys in school uniforms living out their prime lives in magical High Schools while piloting giant mecha on the side.
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scineram



Joined: 17 Jul 2006
Posts: 371
Location: Green Hell
PostPosted: Thu Oct 08, 2015 5:19 pm Reply with quote
Paiprince wrote:

And Justin's criteria can be summed up into one sweet, short phrase:

MAKE IT AS UNANIME AS POSSIBLE!

You think Shingeki is unanime? And Death Note and FMA? Sailor Moon and Dragon Ball too?


Last edited by scineram on Sat Oct 10, 2015 6:27 pm; edited 1 time in total
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TarsTarkas



Joined: 20 Dec 2007
Posts: 5823
Location: Virginia, United States
PostPosted: Thu Oct 08, 2015 10:17 pm Reply with quote
Paiprince wrote:
then you better grow to like cute girls/hot guys in school uniforms living out their prime lives in magical High Schools while piloting giant mecha on the side.


Did that years ago. Luckily not all anime is like that.
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Touma



Joined: 29 Aug 2007
Posts: 2651
Location: Colorado, USA
PostPosted: Fri Oct 09, 2015 8:34 am Reply with quote
Paiprince wrote:
And Justin's criteria ...

Those were not Justin's criteria.
He was simply talking about the characteristics of those anime that have had some crossover success. He was not judging them, and he was most definitely not saying that anime should be made that way.

Quote:
... you better grow to like cute girls/hot guys in school uniforms living out their prime lives in magical High Schools while piloting giant mecha on the side.

I do not need to grow to like them because I already love them (well, I love the cute girls. I could do without the hot guys.).
They are the main reason why I watch anime. (That is only a slight exaggeration)
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Paiprince



Joined: 21 Dec 2013
Posts: 593
PostPosted: Fri Oct 09, 2015 2:28 pm Reply with quote
scineram wrote:

You think Shingeki is unanime? And Death Note and FMA? Sailor Moon and Dragon Ball too?


Disregarding Sailor Moon and DB since they came out in an era when anime was virtually unknown, SNK, FMA and Death Note I would count as "unorthodox" solely on the basis that it doesn't follow the usual trends and rather leans more into Western-centric tastes of action and suspense.

TarsTarkas wrote:
Did that years ago. Luckily not all anime is like that.


And luckily not all anime are thinly veiled Fedora Fests trying to become the next Stanley Kubrick hit. It goes both ways.
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