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Answerman - Why Can't Anime Use Trademarked Names?


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Hellfish



Joined: 19 Dec 2007
Posts: 346
Location: Mexico
PostPosted: Wed Oct 26, 2016 12:16 pm Reply with quote
I think I remember a scene in the X movie when Kamui jumped near a Coca Cola sign, and it was a so noticeable I am still sure it was product placement.
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Vaisaga



Joined: 07 Oct 2011
Posts: 12126
Location: Windsor Ontario
PostPosted: Wed Oct 26, 2016 12:24 pm Reply with quote
An odd case is Code Geass. It's pretty famous for it's Pizza Hut tie ins, but for the home release all the Pizza Hut logos were replaced.
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Top Gun



Joined: 28 Sep 2007
Posts: 2775
PostPosted: Wed Oct 26, 2016 12:24 pm Reply with quote
I think Inuyasha was the first series I watched that prominently featured a spoofed brand. Always got a kick out of Kagome and her friends heading down to the local WacDnalds. You can't beat Space Dandy's galaxy-ruling Gogol Empire, either. Then we have a case like Code Geass, which had blatant legitimate product placement by Pizza Hut (though it was sadly replaced for the US release.)

Aww, sniped within a minute. Razz
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Lostlorn Forest



Joined: 03 Apr 2014
Posts: 537
Location: USA
PostPosted: Wed Oct 26, 2016 12:32 pm Reply with quote
We shan't forget a classic example. (That's icing by the way)

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Touma



Joined: 29 Aug 2007
Posts: 2651
Location: Colorado, USA
PostPosted: Wed Oct 26, 2016 12:33 pm Reply with quote
Space Dandy also had the Boobies restaurant chain, which I assumed was a reference to Hooters.
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Animechic420



Joined: 25 Sep 2012
Posts: 1222
Location: A Cave Filled With Riches
PostPosted: Wed Oct 26, 2016 12:45 pm Reply with quote
Too bad about the trademark thing. I always felt it cool if or when anime showcased name brand stuff. Made me think whatever was going on happened in our world.
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DRosencraft



Joined: 27 Apr 2010
Posts: 236
PostPosted: Wed Oct 26, 2016 12:45 pm Reply with quote
I can't remember what show it was, but I distinctly recall a can of soda with Cola written in Coca Cola cursive sitting on top of what looked clearly like a distorted Pepsi globe. The various McDonald's ones are always the most entertaining to see though.
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Wrial Huden



Joined: 23 Jan 2009
Posts: 146
Location: McKinney, TX
PostPosted: Wed Oct 26, 2016 12:48 pm Reply with quote
An episode of the Cat Girl Nuku Nuku OVA had Nuku working for a short time at Benny's.
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Cetais



Joined: 02 Feb 2012
Posts: 437
PostPosted: Wed Oct 26, 2016 12:49 pm Reply with quote
All those use of trademarks are nothing compared to those in Tiger & Bunny Laughing
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theemathas



Joined: 13 Oct 2016
Posts: 4
PostPosted: Wed Oct 26, 2016 12:49 pm Reply with quote
The way Girlish Number danced around mentioning LINE (the messaging app) was so ridiculous and amusing that I'm sure it's a parody of this practice of not using trademarked names. It went around mentioning "that popular messaging app" and talking about "IDs" and even showed LINE clearly opened on a smartphone. Basically everything but mentioning the name.
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pachy_boy



Joined: 09 Mar 2006
Posts: 951
PostPosted: Wed Oct 26, 2016 12:50 pm Reply with quote
Quote:
And so, we get restaurants like McDymaids, Sudoh-Bucks, 6eleven, Zoogle, and so many more

It's one thing if it's for parodic purposes if the series/movie isn't meant to be taken entirely seriously. But what about other titles if the purpose wasn't parodic? My question is--why don't they just make up their own brand names for products that characters use? They don't have to be anything epic or memorable, they could even be staff in-jokes (which is what Pixar does). In my opinion, considering the story is taking place in a fictional world or an alternative version of our own world, that option is far less distracting than making up words that sound similar to brand names that we know.
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Zin5ki
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Joined: 06 Jan 2008
Posts: 5675
Location: London, UK
PostPosted: Wed Oct 26, 2016 12:50 pm Reply with quote
Justin wrote:
And so, we get restaurants like McDymaids, Sudoh-Bucks, 6eleven, Zoogle, and so many more.

Not for the likes of GunBuster! Its background artists were clearly attentive to matters more important than copyrights.

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Kadmos1



Joined: 08 May 2014
Posts: 10216
PostPosted: Wed Oct 26, 2016 1:06 pm Reply with quote
At least in the USA, there might not be as much an issue if it became a generic trademark.
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Dextres



Joined: 04 Oct 2015
Posts: 227
Location: Decatur, GA
PostPosted: Wed Oct 26, 2016 1:08 pm Reply with quote
Excellent info Justin.


I didn't know that their was so much thorough work behind getting permission to clear these matters up.
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Greed1914



Joined: 28 Oct 2007
Posts: 2698
PostPosted: Wed Oct 26, 2016 1:12 pm Reply with quote
I got a kick out of seeing my favorite bourbon make an appearance in the Captain Tylor OVAs. They changed the coloring of the label, but it was otherwise very recognizable.

On the other hand, I found it distracting to see some scenes in Fairy Tail where bottles of alcohol were clearly based on real brands. Considering the entire setting is fictional, seeing that was a bit distracting.
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