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tasogarenootome
Joined: 24 Feb 2007 Posts: 262
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Posted: Thu Aug 09, 2007 4:49 am |
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Interesting...very interesting.
ADV's marketing campaign, while quiet, doesn't seem all that bad for Air. They are airing the series on Anime Network (or at least ANVOD) as a "Girl Powered" series, making it out to be shoujo.
When I first watched the series, I watched it because someone told me it was a "good, well-rounded shoujo romance". I found out that was wrong early on, but I watched it anyway. Not a bad series and so far the English dub seems pretty solid, so I'm sure ADV will rope plenty of female fans that way and many will probably stay on the train til the tearful end. |
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hikaru004

Joined: 15 Mar 2004 Posts: 1833
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Posted: Thu Aug 09, 2007 7:07 am |
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Another member of the niche dropping in and very happy to see Kanon 2k6 coming over.
I'm buying Air R1, have bought Kanon 2k6 R2 LE version and will buy Kanon 2k6 R1.
Thanks ADV!  |
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Zalis116 Moderator

Joined: 31 Mar 2005 Posts: 4812 Location: Tana Village
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Posted: Thu Aug 09, 2007 2:48 pm |
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| Quote: | | Update: Both Window Media versions and an earlier QuickTime version of the trailer are now unavailable. | Oh boy, why do I get the feeling we're in for another "Can neither confirm nor deny" quagmire?  |
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Richard J.
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Joined: 11 Aug 2006 Posts: 2931 Location: Sic Semper Tyrannis.
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Posted: Thu Aug 09, 2007 6:47 pm |
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| Fellistowe wrote: | | *little cheer for Richard J and everyone else supporting Air and Kanon* | My first experience with Air, aside from people talking about it online forever, was a flashback scene that was online in English and the preview epsiode on a recent Newtype USA disc. That was enough to tell me I want it.
They had me at Gao.
@ crilix: I agree with quite a bit of what you said. The professionals should be able to do a better job than the fansubbers. Of course, the fansubbers don't have quite as many set deadlines and last minute changes to deal with. (Either the Japanese or the R1 company heads changing their minds about something or some last minute problem always pops up.)
I think ADV might pull a rabbit with this move though. More than anything else, I think they're banking on using the sheer "wait, they really licensed it?" shock factor to make Air and Kanon a success. If nothing else, I do believe that they want those positive reputation points you mentioned. |
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Zac ANN Executive Editor

Joined: 05 Jan 2002 Posts: 4298 Location: Death Star Cocktail Lounge
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Posted: Thu Aug 09, 2007 7:01 pm |
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| Richard J. wrote: |
I think ADV might pull a rabbit with this move though. More than anything else, I think they're banking on using the sheer "wait, they really licensed it?" shock factor to make Air and Kanon a success. If nothing else, I do believe that they want those positive reputation points you mentioned. |
What?
Explain to me how online "shock factor" translates to sales at all. "Positive reputation points"? Again, with who, the small niche of Kanon fans? How does that drive sales? |
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Grico

Joined: 18 May 2004 Posts: 189 Location: Lansing, MI
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Posted: Thu Aug 09, 2007 7:34 pm |
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| Well as a fan I am happy to see it. Have only seen the original, was waiting to see if the remake was licensed. We'll see how well it sells, it would be nice if it sold well and we started getting some of the real dating sims over here and not just get mostly the ones that are super hentei focused. To my mind, releasing the games first would make a lot more sense than the anime adaptions, but i guess the game market is a lot different on this. |
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Richard J.
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Joined: 11 Aug 2006 Posts: 2931 Location: Sic Semper Tyrannis.
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Posted: Thu Aug 09, 2007 8:05 pm |
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| Zac wrote: | | Explain to me how online "shock factor" translates to sales at all. "Positive reputation points"? Again, with who, the small niche of Kanon fans? How does that drive sales? | With the "shock factor," it generally stirs up a degree of interest. People start talking about it. While increased chatter does not automatically translate to increases sales, it does mean that more people will have the chance to consider the series.
In terms of "positive reputation points," I was mostly borrowing the term crilix used, but the way I see this impacting sales is that there is a segment of anime fans who essentially advertise for studios by proxy. When a particular company releases a show a person likes, some will develop a strong liking for the company and start going out of their way to say good things about them. While, again, this does not necessarily translate into increased sales, it can improve overall perception of a company. (Which I'm sure you would agree can be valuable.)
Think of it like this: releasing Air and likely Kanon may not be profitable for ADV in terms of sales for the shows themselves. However, it's possible that by gaining support from an otherwise hostile section of the fanbase will improve their sales overall. Also, they may be anticipating luring some who normally don't buy R1 DVDs into buying their other releases by impressing them with the quality of this release. Essentially, these licenses could be little more than an expensive marketing tactic. |
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nuaythebest
Joined: 23 Jul 2007 Posts: 22
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Posted: Fri Aug 10, 2007 12:29 am |
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| Quote: | I'd say more like a hundred. I don't particularly understand why some companies are gambling on shows like this; the people who would be interested in buying it have already seen the entire series and maintain a "we're guardians of the purity of this show and YOU BETTER NOT MESS IT UP" attitude, meaning any tiny perceived mistake in the R1 production is blown up and bandied about as a reason not to buy the show.
Why bother catering to that crowd? |
I also don't understand why you have to be mad when some company , like ADV , license Air , Kanon ect. . I know there are some(maybe many) fanboy who always whine on any slightest thinmg R1 company did to their belove anie. They aren't the one who are going to buy the DVD anyway(and I bet they never buy any anime DVD) , so why should we care? ADV take their risk to make bring this genre out of niche area and I think we should do a big applause for them. |
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hikaru004

Joined: 15 Mar 2004 Posts: 1833
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Posted: Fri Aug 10, 2007 5:13 am |
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I don't think that ADV has any hostile fanbase to worry about.
This could be an example of the fanbase for this type of material being larger than people are guessing. I don't think that ADV or any other distributor take large gambles anymore. |
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Ramadahl
Joined: 14 Dec 2004 Posts: 323 Location: MK, UK
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Posted: Fri Aug 10, 2007 6:56 am |
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| Mohawk52 wrote: | | Zac wrote: | | Joe Mello wrote: |
Does that crowd even buy the R1's? I thought it was standard operating procedure for these people to whine and whine about how bad the American release will be, even though they had no intention of buying it in the first place.
With other companies (Viz especially) starting to cater to the female audience, perhaps this is ADV's way of keeping pace. I think that ADV actually does have top dibs on the rights, but the two sides haven't agreed on a number yet. |
That's the thing; the already incredibly small niche-within-a-niche audience for this show doesn't anticipate buying the show, they anticipate complaining about the DVD release. It isn't that they want it licensed because they're excited about buying Kanon, they're excited because it allows them to get their torches and pitchforks out. | We all know that that is their way of justifying their selfishness of DLing the fansubs. They'll nit pick any and every nano-fault to say " it sucks, I won't buy it". However, it seems that these genres, and others of a similar nature, are the only things on the table in Japan lately lets face it, so it's no surprise ADV and the the others are eating them up, otherwise they have nothing new to keep pimping at conventions. It will sure keep my rental list long, but not much new on my shelf. |
O LAWD! Is dat sum ill-concieved prejudice based solely on a weak stereotype? Not on mah internets, LOLOLOL.
...
Plenty of people who downloaded both series' will buy the DVDs. I doubt they'll sell amazingly well, because ultimately they're both niche series'.
But of course we'll see when the DVDs actually come out. |
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crilix
Joined: 16 Nov 2005 Posts: 180
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Posted: Fri Aug 10, 2007 9:47 am |
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| Ramadahl wrote: | | But of course we'll see when the DVDs actually come out. | No, the sad thing is, we won't. ^^; |
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Ramadahl
Joined: 14 Dec 2004 Posts: 323 Location: MK, UK
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Posted: Fri Aug 10, 2007 10:27 am |
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| crilix wrote: | | Ramadahl wrote: | | But of course we'll see when the DVDs actually come out. | No, the sad thing is, we won't. ^^; |
That line was really referring to the previous one alone. I'm pretty sure we will see how well the DVDs sell when they come out. |
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Axe-336

Joined: 19 Jan 2007 Posts: 138 Location: Springfield, VA
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Posted: Sat Aug 11, 2007 4:43 am |
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| Richard J. wrote: |
Don't get me wrong, I'd love to see everything stay in. Unlike some people that gush about how great ADV's thinpacks are because they're cheap and sans "useless crap" extras, I love the extras on anime DVDs. (Though I'd personally love to see more for the English cast. If you can't get the extras from Japan, at least make some yourselves.) I'm just saying that you might be expecting more than is possible with some extras due to the trouble negotiating for them. |
Yeah, extras are great! I remember finding the "Club Escaflowne" clips on my Escaflowne DVDs and being like "Well this interesting." and, as you were talking about English cast stuff, I've greatly enjoyed the "In the Classroom" interviews with the English voice actors for PaniPoni Dash (Zula's voice actor, very amusing). But yeah, even special edition extras, like Haruhi collector boxes, are great. Even if its just a menu with previews I'll usually watch them if I haven't seen them. Can find some interesting stuff that way. |
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Shiroi Hane
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Joined: 25 Oct 2003 Posts: 1747 Location: Wales
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Posted: Sat Aug 11, 2007 12:59 pm |
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| Zac wrote: | | That's the thing; the already incredibly small niche-within-a-niche audience for this show doesn't anticipate buying the show |
Sorry to disappoint you, but I already have. And if ADV release it dubbed I will again.
| Avacado Burger wrote: | | Lucky Star is beyond anime marketing. As good as it can be sometimes, I have never seen a studio shamelessly plug their own works than in this series. Seriously, there's a Haruhi reference almost every single episode. Prove me if I'm wrong if there's a series that shamelessly plugs its own studio more than Lucky Star. |
I've said it before and I guess I'll have to keep saying it, but in-jokes are not the same thing as "shameless plugging" - how can you sell something by making references only those who already have it will understand? Konata is a modern otaku and a lot of modern otaku are interested in Haruhi. Having the same voice actress for both roles just makes it more fun - how can you not dig Aya as Konata watching herself in a animated version of a live action version of an animated performance?
Not to mention the numerous references that are not Haruhi-related at all |
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artemiy

Joined: 07 Jan 2006 Posts: 27 Location: LI, NY
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Posted: Tue Aug 14, 2007 12:02 am |
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However it is with ADV i give em thumbs up for even atempt to licence Kanon. Just cause it's appealing to masses... If i had choice of buyng new holly movie or
Kanon - u know the choice. and prob some of non-anime fans might think so too soon.
Btw Air and Kanon2k6 are ones of best anime I've watched so i give em even my toes . |
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