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NEWS: USA Today Booklist, December 3–9




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Josh7289



Joined: 27 Aug 2005
Posts: 1252
Location: New Jersey

PostPosted: Thu Dec 13, 2007 6:03 pm Reply with quote
Well, they're not returning to a bimonthly release, but instead continuing with a bimonthly release. It used to be a trimonthly release schedule, at least.
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marie-antoinette
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Joined: 18 Sep 2005
Posts: 4046
Location: Ottawa, Canada

PostPosted: Thu Dec 13, 2007 6:17 pm Reply with quote
I have to admit, I am still surprised that it worked. It's a lot of commitment money-wise to ask of fans.

Of course, there are few series that have the popularity to make it work, but it is definitely interesting to know that it does work.
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Bunk



Joined: 06 Sep 2004
Posts: 21

PostPosted: Thu Dec 13, 2007 7:59 pm Reply with quote
When I saw what they were doing with the Naruto manga, I applauded. From a marketing standpoint, it's so smart of them to do this. I bet they've made hand over fist in profit. You gotta capitalize on a series while it's white hot to make the most money off of it. I had hoped they were going to catch up to the manga releases in Japan. I had stopped collecting the Naruto manga, but now that I see they've released so many, I'll be sure to catch up again.

I remember calling Viz back in 2002 when I realized it would take another 5 years to finish collecting all the DBZ manga. What I said fell on deaf ears, but I told them they would sell a lot more comics if they released the remaining graphic novels ASAP while DBZ was hot.

They didn't. They took a few more years. DBZ lost its popularity long before they finished releasing the graphic novels, and I'm sure they didn't make as much money as they could have.

You can tell how profitable a series is by how much the toys sell for on ebay. Like I said, if the series has run its course and lost its appeal, people aren't willing to pay nearly as much for a cel or a figure, or even bother collecting novels.

On that note, hopefully, Viz will get caught up current to the graphic novel releases in Japan for Naruto. May they try this 3-a-month thing again!
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Josh7289



Joined: 27 Aug 2005
Posts: 1252
Location: New Jersey

PostPosted: Thu Dec 13, 2007 9:34 pm Reply with quote
Bunk wrote:
On that note, hopefully, Viz will get caught up current to the graphic novel releases in Japan for Naruto. May they try this 3-a-month thing again!

Yeah, do it a year or so from now again, maybe tie something in with the anime on CN. It would be insane (awesome).
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