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NEWS: Yano Research: 1 out of 4 Japanese Say They Are Otaku


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Etrien



Joined: 27 Mar 2009
Posts: 490
Location: Tokyo, Japan

PostPosted: Wed Oct 26, 2011 5:25 am Reply with quote
I really attribute this more to how the colloquial definition of the term "otaku" has slowly adapted to just mean "someone who likes anime and manga", rather than the much older definition of "hardcore obsessed maniac."

Of course, it's a very subjective term either way. At the very least, I see and hear the word thrown around all the time, typically in a non-derogatory fashion, and most people I've met with an interest in anime seem to self-identify as otaku.
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Banjo



Joined: 13 Dec 2010
Posts: 524

PostPosted: Wed Oct 26, 2011 5:55 am Reply with quote
I wish the boys-love thing leaves Japan Confused

anyways this just means 1 out of 4 Japanese say they have something they like so much and they don't mind spending money on it
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Mizuki-Takashima



Joined: 10 Sep 2011
Posts: 118
Location: Central Illinois, USA

PostPosted: Wed Oct 26, 2011 6:08 am Reply with quote
is BL a bad thing..?

But yeah, pretty much what Etrien said. Though it's also possible that more and more Japanese people are rejecting the 3D world for 2D, but I think what you said seems more likely...at least I hope so ^^'

If that's the case it's still neat to see the term change definition in Japan as well Smile

I personally identify as an anime/manga enthusiast, since the term Otaku changes definition depending on who you talk to.

(Some people will think you're a moron for even identifying yourself as an Otaku because it's derogatory, while some will call weeaboo if you self-identify as an Otaku since you must think it's a non-derogatory term. It's all so confusing when you're already someone who fits the Otaku stereotype...)
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Mr. sickVisionz



Joined: 28 Oct 2007
Posts: 1505

PostPosted: Wed Oct 26, 2011 7:07 am Reply with quote
I think it's 1 out 4 because in Japan you can be otaku about anything (as seen by some of the categories listed like dolls, idols, and pro wrestling) and the term is more about your level of fandom and less about what you're a fan of. In the US otaku specifically refers to anime/manga.
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walw6pK4Alo



Joined: 12 Mar 2008
Posts: 7886

PostPosted: Wed Oct 26, 2011 7:48 am Reply with quote
Mr. sickVisionz wrote:
I think it's 1 out 4 because in Japan you can be otaku about anything (as seen by some of the categories listed like dolls, idols, and pro wrestling) and the term is more about your level of fandom and less about what you're a fan of. In the US otaku specifically refers to anime/manga.


Most Hanshin Tigers fans border on obsession. Think of all the different otaku from Densha Otoko to give an example of what someone can become a maniac for.
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yuna49



Joined: 27 Aug 2008
Posts: 1405

PostPosted: Wed Oct 26, 2011 8:36 am Reply with quote
The title of this article is very misleading. It's not a survey of all Japanese adults. It's a study of what the report calls the "geek market" in Japan. It's focused on gamers, manga and anime consumers, Here's a quotation based on Google Translate:

"体 Subjects: Anime / (including e-comic) Related Services / Maid Cosplay Costume / Idol / Wrestling / Costume Train / Model / Figure / Doll / doujinshi / Light / (massage bar maid cafe, cosplay restaurant, Concepts such as cafes) / Online Games / Adult Games / AV (adult video DVD, including downloadable content"

Finding that a quarter of the people interested in these subjects call themselves "otaku" is hardly surprising.

The survey methodology is also entirely unclear. I'm guessing that it wasn't a random sample but a poll based on self-selection. This method generally over-represents the most intense members of the audience.

I find these types of errors appear persistently on ANN. It seems like the staff simply re-publish press releases without any background research. It took me all of five minutes to determine that the article's title is wildly incorrect. How about a little "due diligence" on the part of the ANN staff?
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Egan Loo



Joined: 25 Feb 2005
Posts: 821

PostPosted: Wed Oct 26, 2011 8:49 am Reply with quote
yuna49 wrote:
The title of this article is very misleading. It's not a survey of all Japanese adults. It's a study of what the report calls the "geek market" in Japan. It's focused on gamers, manga and anime consumers, Here's a quotation based on Google Translate:

"体 Subjects: Anime / (including e-comic) Related Services / Maid Cosplay Costume / Idol / Wrestling / Costume Train / Model / Figure / Doll / doujinshi / Light / (massage bar maid cafe, cosplay restaurant, Concepts such as cafes) / Online Games / Adult Games / AV (adult video DVD, including downloadable content"

Finding that a quarter of the people interested in these subjects call themselves "otaku" is hardly surprising.

The survey methodology is also entirely unclear. I'm guessing that it wasn't a random sample but a poll based on self-selection. This method generally over-represents the most intense members of the audience.

I find these types of errors appear persistently on ANN. It seems like the staff simply re-publish press releases without any background research. It took me all of five minutes to determine that the article's title is wildly incorrect. How about a little "due diligence" on the part of the ANN staff?


According to Yano Research Institute, the part of the survey on whether people consider themselves "otaku" was conducted among 10,102 "general consumers" nationwide, ages 15 to 69. The sample was divided by gender and age range in proportion to Japan's population statistics, and was not self-selected. This part of the survey was separate from the rest of the research on the otaku marketplace, and it was not limited to people interested in those otaku areas.

Please do not rely on Google Translate or other machine translation tools to make these judgments, especially not after only five minutes.
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Keichitsu0305



Joined: 24 Apr 2010
Posts: 943

PostPosted: Wed Oct 26, 2011 9:03 am Reply with quote
Banjo wrote:
I wish the boys-love thing leaves Japan Confused


And I wish shows that have no plot yet plenty of fanservice (i.e. panty shots) would disappear. But it looks like we both gonna be unhappy for a while. Rolling Eyes

Doesn't otaku mean "an obsessive fan of anything" not just anime or manga? Like in Kuragehime the main female cast are otakus of something random.

Quote:
Yano Ressearch attributed the increase in otaku and the expansion of the otaku marketplace to "light otaku" or casual fans.


So, these 'casual' fans don't fit the "otaku" stereotype?
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Asterisk-CGY



Joined: 09 Mar 2007
Posts: 288

PostPosted: Wed Oct 26, 2011 9:12 am Reply with quote
walw6pK4Alo wrote:
Mr. sickVisionz wrote:
I think it's 1 out 4 because in Japan you can be otaku about anything (as seen by some of the categories listed like dolls, idols, and pro wrestling) and the term is more about your level of fandom and less about what you're a fan of. In the US otaku specifically refers to anime/manga.


Most Hanshin Tigers fans border on obsession. Think of all the different otaku from Densha Otoko to give an example of what someone can become a maniac for.


Can I say the same about Raiders fans?
If we go by the otaku as fandom, we do have a massive football otaku population.
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Etrien



Joined: 27 Mar 2009
Posts: 490
Location: Tokyo, Japan

PostPosted: Wed Oct 26, 2011 9:41 am Reply with quote
Banjo wrote:
I wish the boys-love thing leaves Japan Confused


I'd say it already seems to export rather nicely. Wink

Keichitsu0305 wrote:
Doesn't otaku mean "an obsessive fan of anything" not just anime or manga? Like in Kuragehime the main female cast are otakus of something random.

Quote:
Yano Ressearch attributed the increase in otaku and the expansion of the otaku marketplace to "light otaku" or casual fans.


So, these 'casual' fans don't fit the "otaku" stereotype?


The phrase has been downgraded to something closer to the level of "fan", although a fan of something still considered particularly nerdy. In fact, I'd say the word "nerd" is a good parallel, seeing how it was also a distinctly derogatory term that eventually lost its bite and became a general, often embraced, classification.

Still, almost any time I encounter the word otaku, it's specifically referring to anime fans. While I do think that's in large part because they outnumber other groups which could be deemed so, I also think it's a slow trend towards the word being associated exclusively with anime, even in Japan.

Edit: Your avatar is fantastic, by the way.
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yuna49



Joined: 27 Aug 2008
Posts: 1405

PostPosted: Wed Oct 26, 2011 10:15 am Reply with quote
Egan Loo wrote:
According to Yano Research Institute, the part of the survey on whether people consider themselves "otaku" was conducted among 10,102 "general consumers" nationwide, ages 15 to 69.... [I]t was not limited to people interested in those otaku areas.


Well, what are we to make of this description of the research methodology on the page describing the report?

"Research methodologies: direct interviews and our specialized researchers, by FAX telephone interviews, Internet surveys"

"Internet surveys" almost always rely on self-selection. Nor is there any mention of how the sampling frame was defined. Perhaps the press release you cite provides these details. Also I have no idea what a "FAX telephone interview" might be, or whether they're actually two different methodologies. I also can't begin to imagine how all these different methods were combined and adjusted for differences in sampling frames, response rates, and the like.

It would have been nice if you had included the material you cited on the survey design in your original article here. Most of the "surveys" routinely reported in press releases bear little relationship to professional surveys. Having done a number of the latter, often with rather unusual sampling frames that required complex recruitment methods, I know how hard survey research can be. I also know how important it is to get the "right" results when you're trying to market a survey report to potential clients.

Generally speaking, when I see a result as implausible as this one, my first reaction is to distrust the sampling methods involved. I may have been wrong in this case, but I'm still unconvinced.
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Iridescent_Fall



Joined: 30 May 2008
Posts: 17

PostPosted: Wed Oct 26, 2011 11:16 am Reply with quote
Banjo wrote:
I wish the boys-love thing leaves Japan Confused


I agree! Send more my way Japan! Very Happy
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Apollo-kun



Joined: 11 Feb 2010
Posts: 975
Location: Greensboro, North Carolina

PostPosted: Wed Oct 26, 2011 12:58 pm Reply with quote
Iridescent_Fall wrote:
Banjo wrote:
I wish the boys-love thing leaves Japan Confused


I agree! Send more my way Japan! Very Happy
Oh, come on, we get so much BL over here already. We need more yuri. TT3TT
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Keichitsu0305



Joined: 24 Apr 2010
Posts: 943

PostPosted: Wed Oct 26, 2011 3:53 pm Reply with quote
Etrien wrote:


Keichitsu0305 wrote:
Doesn't otaku mean "an obsessive fan of anything" not just anime or manga? Like in Kuragehime the main female cast are otakus of something random.

Quote:
Yano Ressearch attributed the increase in otaku and the expansion of the otaku marketplace to "light otaku" or casual fans.


So, these 'casual' fans don't fit the "otaku" stereotype?


The phrase has been downgraded to something closer to the level of "fan", although a fan of something still considered particularly nerdy. In fact, I'd say the word "nerd" is a good parallel, seeing how it was also a distinctly derogatory term that eventually lost its bite and became a general, often embraced, classification.

Edit: Your avatar is fantastic, by the way.


I think 'nerd' is a better term for any casual fan but whatever floats a fan's boat!

And thank you~ Kurisu is so cute as a Powerpuff!! Anime catgrin
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ArsenicSteel



Joined: 12 Jan 2010
Posts: 2370

PostPosted: Wed Oct 26, 2011 4:05 pm Reply with quote
Quote:
I think 'nerd' is a better term for any casual fan but whatever floats a fan's boat!


I think Japanese fans would be more incline to use Japanese word to describe their level of fandom, which leads us right back to the new article that 1 out of 4 Japanese say they are otaku of something.
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