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NEWS: Kadokawa, YouTube to Share Ads on User-Generated Videos


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narutoismybrother



Joined: 10 Aug 2007
Posts: 198

PostPosted: Wed May 28, 2008 3:32 pm Reply with quote
O_O So you can get money from making anything involving anime, such that as an AMV as long as Kadokawa approves??
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bobber205



Joined: 04 May 2007
Posts: 23

PostPosted: Wed May 28, 2008 3:48 pm Reply with quote
About time! Anime smile
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bayoab



Joined: 06 Oct 2004
Posts: 829

PostPosted: Wed May 28, 2008 4:01 pm Reply with quote
They talked about this on the May episode of The*Netstar. Videos that are approved by Kadokawa will get a marking on the side of the video indicating their approval and that they are the copyright holder.

The majority of videos probably will not get approval. It felt like they are going to do this to the higher quality MADs.

Edit: Separated opinion and fact.
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walw6pK4Alo



Joined: 12 Mar 2008
Posts: 7376

PostPosted: Wed May 28, 2008 4:15 pm Reply with quote
narutoismybrother wrote:
O_O So you can get money from making anything involving anime, such that as an AMV as long as Kadokawa approves??


I doubt most crappy AMV's will be approved however. They did use the term MAD, which tend to usually be better quality videos.
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Jaziek



Joined: 10 Mar 2008
Posts: 19

PostPosted: Wed May 28, 2008 4:21 pm Reply with quote
do kadokawa own the rights to naruto or dbz? 'cos they're the only 2 anime that get the insane amount of amv treatment that would be necessary to actually generate some money from adverts aimed at the tube-tards.
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Kaioshin_Sama



Joined: 05 Feb 2005
Posts: 838

PostPosted: Wed May 28, 2008 4:22 pm Reply with quote
Let other people do the advertising for them....yep that's a Kadokawa maneuver.
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Nebs



Joined: 19 Jul 2003
Posts: 382
Location: University of Illinois

PostPosted: Wed May 28, 2008 4:22 pm Reply with quote
Something similar to this happened to me recently. Several months ago I uploaded the official English trailer for the Death Note movie to my YouTube account. Then a week before the movie hit theaters (when my vid was getting tons of hits & comments), I got an email from YouTube saying that the studio claimed copyright ownership, but instead of taking it down would be placing advertising on the page instead. & sure enough, that's what happened.

So hey, it's definitely better then taking the videos down.
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MarzGurl



Joined: 22 Jul 2006
Posts: 79
Location: San Antonio, Texas

PostPosted: Wed May 28, 2008 4:24 pm Reply with quote
Holy crap, this is quite the development! So, Kadokawa is essentially using AMVs as advertising materials? This is VERY interesting news indeed. I'm unsure of where this may be headed, but I'm very interested in keeping an eye on it.
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leatherman



Joined: 24 Mar 2004
Posts: 36
Location: Calgary Canada

PostPosted: Wed May 28, 2008 4:29 pm Reply with quote
It makes sense, Kadokawa gets free advertising, youtube gets add revenue, and the user doesn't have their video removed. However, I can just hear the morons screaming "But that's my work!" regardless of the fact that they are using other peoples work to create the material.
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crilix



Joined: 16 Nov 2005
Posts: 208

PostPosted: Wed May 28, 2008 4:33 pm Reply with quote
The term "MAD" has been around for quite some time now... Although it just barely caught on in the English community.
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Sam Murai



Joined: 01 Dec 2006
Posts: 725

PostPosted: Wed May 28, 2008 5:10 pm Reply with quote
That's great to finally hear something like this. It only makes sense to be able to make some sort of money off of footage of yours that people use for their own videos without your permission while avoiding legal action (and costs). It's free advertisement, only that you get something in return.
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dan888



Joined: 28 May 2008
Posts: 115

PostPosted: Wed May 28, 2008 5:39 pm Reply with quote
Good idea, should work well, though perhaps a couple issues.

First, probably the biggest problem is that unless Kadokawa has the rights to both the music and the footage shown in the video, there may be issues because of it. I would argue that a video that uses a full length song and just clips from shows would be in greater violation of the rights of the song owner.

The other issue is the possibility of wrongly marked videos, either because it would fall under fair use or something that does not fall under their stuff they would have rights too.

Though both above problems are fixed if the videos they share profits from are marked in that way.
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hikaru004



Joined: 15 Mar 2004
Posts: 2302

PostPosted: Wed May 28, 2008 5:51 pm Reply with quote
But MADs can be extremely complicated and beautiful creations. So it's the cream of the crop that's being retained on YouTube with financial benefits and incentives for the creators. It's nice that they can finally come out from hiding now.
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Teriyaki Terrier



Joined: 26 Mar 2008
Posts: 5690

PostPosted: Wed May 28, 2008 5:59 pm Reply with quote
Personally, I am just glad Kadokawa is able to make some extra money. Because they are involved in several anime series, so this is good for them.

I just hope they only allow the best of the best and ignore the cut and paste video's that constantly foat around on the internet.

The economy isn't great, so power to Youtube and Kadokawa for steping out of the box.
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Mohawk52



Joined: 16 Oct 2003
Posts: 7180
Location: England, UK

PostPosted: Wed May 28, 2008 6:19 pm Reply with quote
Are "tube-tards" like "crunchyrollers"?
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