Forum - View topicNEWS: Power Rangers Film Earns US$40.5 Million, Ranks #2 in Opening Weekend
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relyat08
 Posts: 4125 Location: Northern Virginia |
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Is that good? It seems pretty solid for this time of year, but I spend so much time looking at anime numbers that my expectations are pretty skewed. $60 million for a movie like that does seem fairly solid in one weekend though. Especially with the Japan opening still ahead of it. Going to see it myself sometime in the next couple of weeks, most likely.
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FrozenMoon
 Posts: 100 |
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I think Domestic of 40,500,000 is a pretty good opening, Foreign only being 18,700,000 isn't so great but I don't know all the countries it opened in, which could be a big factor. I believe movies to make a profit these days often times rely on Foreign out grossing Domestic by the end of the movie's theater run. I could be completely wrong here and people are welcome to correct me. |
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Wyvern
 Posts: 1555 |
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It's pretty good, though not spectacular. But the studio was expecting it to make $40, and it slightly beat that, so they should be happy. It will need to make at least $100 million to turn a profit, which it should make over the next couple of weeks. I'm sure the studio would be happier if Power Rangers opened at #1, but Beauty and the Beast has been a HUGE hit, much more than anyone expected. It's making more money than most summer blockbusters. So for the Rangers to stay competitive against that big a movie isn't bad at all. |
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GeorgeC
Posts: 795 |
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Well...
It all depends on how much a film costs to make and advertise. Nowadays, they DO charge the advertising costs along with the actual film production. Advertising can be a staggering cost of motion for a blockbuster film -- at least 20% of the total for some films. That means a major film can end up costing at least $200 million today. $40 million of that budget can be the advertising alone. BTW, $200 million ISN'T the most spent on a movie. There are rumors about some production histories dragging on for years and some films costing well in excess of AT LEAST $300 million!!! The rumor I've read is that the most expensive film to date -- a Disney or WB movie (it might be Dinosaur or one of the more recent Superman movies) -- was near the $500 million mark after all the aborted production starts, script rewrites, and botched producing was totalled. It would not surprise me at this point in time if that were the case. There is a tremendous amount of waste on some prestige projects and the "sure" things like superhero films which shouldn't require a rocket scientist to make BUT when you get a bunch of egos on a film project, people who don't understand the source material, AND people who want to leave their mark on an iconic character or series, you inevitably will get crap like "Batman V Superman." Very expensive piles of crap. The PR movie will probably make some money. I don't think it will be a huge amount. IF they kept production costs down, then if goes above the rumored $210million-$220million break-even it should do fine. NONE of the "big name" stars in the production are A-list; they are at best B-list and the Rangers themselves are newbies who made scale if that! I doubt this film will gross much above $300million if it even gets there. We'll see after the second weekend in-theaters. That usually determines on whether a film breaks even in-theaters or not. If the drop-off is well above 40% -- 60% or more --, then you definitely have a box-office bomb. Now, as for breakeven, that depends on the formula the accountants use to calculate it. Depending on the cut the exhibitors demand -- the movie theater chains --, the break-even can be 2 to 3 times the cost of production (with the advertising added). That means for a $200 million production, it won't begin to see profit until it makes AT LEAST $400 million. That doesn't have to all come from theater ticket sales, btw... The studios generally DO depend on cable and networks broadcast rights to make a profit. Some films will NEVER make a profit, period. Half of the money the studio expects to make off this should be from overseas. Something like PR should make money since action films don't require a large amount of retranslation and localizing for foreign markets. It's a cartoon in the crassest sense of the term and those are easily digested. Action/adventure films today are basically cartoons. |
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DerekL1963
 Subscriber Posts: 1113 Location: Puget Sound |
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And then there's the home media, which often make a fair chunk of change as well. |
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Apollo-kun
 Posts: 1213 Location: City 7, Macross 7 |
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T'was a really good movie, enjoyed significantly more than the last several comic book movies. Had a nice balance of camp and genuine heart to it. Plus, you can't really beat a John Gatins script - between this and Kong: Skull Island, he's on a streak this year!
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FrozenMoon
Posts: 100 |
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Ya with Ghost In The Shell and that animated kids movie coming out on the 31st I'm not certain if this film will make enough money unfortunately.
You're completely entitled to your opinion but I'm a little surprised, with no offense to this movie I personally thought "Logan" was one of the best movies I've seen in years just overall, but hey that's just my opinion. |
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leafy sea dragon
 Posts: 7163 Location: Another Kingdom |
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Something is wrong with the grammar in this sentence. It should be either "Dean Israelite (Project Almanac) directed the film" or "Dean Israelite (Project Almanac) is directing the film."
It depends on the movie itself and its popularity overseas compared to domestically. The Michael Bay Transformers films are far more popular in other countries than in the United States, and so they rely on overseas, particularly China. On the other hand, the works of Illumination Entertainment (Despicable Me, Secret Life of Pets, Sing) don't have much cultural power outside of the United States, so their movies' box office is mostly domestic. Same goes with most of those wacky comedies, as comedy is a very hard genre to translate--either there's tricky wordplay, or there are cultural differences that make the comedy confusing. As for how big this opening weekend is, I'd say it's definitely above average. March is one of the Hollywood dump months, with low theater attendance compared to summer and the holidays. It's not the lowest, but typically, the January to April period is when movie studios put out stuff they don't expect to become hits. (There are exceptions, like Moana and Lego Batman. The former I have no idea why it's there, but the latter was undoubtedly because The Lego Movie also came out in February and did unexpectedly well.)
They most certainly knew they'd be opening against Beauty and the Beast and were ready to take a hit from that, just as the Disney people knew their movie would open against Power Rangers. As both are aimed at kids in the same age range, and nostalgic fans from the 90's, it's going to cannibalize each other's sales. If you factor in home video and merchandise, Power Rangers will most certainly reach US$100 million.
More than that, really. For a blockbuster release or an otherwise high-profile release, the marketing costs and theater costs can easily match the production costs of a movie. That is, it's not 20%, but 100%. The Harry Potter films, the Marvel Cinematic Universe films, the Pixar films, and the Daniel Craig James Bond films all have marketing costs about the same as the production costs. Whatever amount you see was the movie's budget, the box office has to be at least twice that much before it breaks even. This is why Peter Jackson vanished from directing for a while after his take on King Kong: It made back the production costs, but it did not make back the marketing costs, and he's now stuck adapting J.R.R. Tolkien because they are the only movies he's made to actually turn a profit. It's also why DreamWorks took such heavy financial losses over 2014 to 2016 despite Rise of the Guardians and The Croods gaining dedicated fanbases and their own class of memes, that they got bought out by Comcast. If you've paid attention out in public a few months ago, you might have noticed Trolls making its way into everything. There were Trolls flavors at Yogurtland, Trolls-colored Sixlets chocolates, Trolls-colored Jelly Bellies, Trolls toys lining whole shelves at Toys R Us, Trolls Happy Meal toys, Trolls lunch boxes, Trolls backpacks, Trolls clothes, Trolls string cheese, and so on. This is all part of the marketing for the movie. The saturation is why it costs so much and why it's so hard for an outsider to compete with Hollywood for viewer attention (not that it doesn't happen, like with The Nut Job). |
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zeopower6
Posts: 191 |
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I am fairly certain this won't make back enough to break even across production costs AND marketing. They pushed this movie rather hard with advertisements during NBA games and lots of other collaborations. I think they will be able to do a sequel but that will probably be it. Also I saw essentially thousands of tickets being given away for this from various outlets, some even coming from fanpages for the actors in the film.
I was not expecting such a huge marketing push for the film and that was probably a factor in why the numbers are a good bit higher than the movies that came before. |
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bleachj0j
 Posts: 923 |
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That's what came to mind for me. The promotion was this went crazy for this. Can't imagine that being a small chuck of change. I'm curious how this movie will fare in Japan. Particularly how it does compares to the average Sentai film. |
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TranceLimit174
 Posts: 958 |
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I think we're gonna have to wait for a sequel to judge how successful this movie really was. It wasn't a train wreck and vocal fans on the Internet are happy, but it didn't light the world on fire. So will general audiences still be interested 2-3 years from now and come back for Power Rangers 2? That's when we will know.
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AyanamiRei
 Posts: 87 |
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Out of curiosity, is this thing's footage made from scratch or does it rely on japanese videos like the Power Rangers? (obviously, it doesn't or the difference would be jarring)
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Hawkmonger
Posts: 440 |
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The movie was surprisingly not terrible, bordering on rather damn good even. Heck, in an age of Bayformers and the dreary DCCU, this is one cinematic franchise I wouldn't mind seeing stick around based on the first installment.
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navycherub
 Posts: 233 |
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I actually thought the whole way through this film that it would make an even better mini-series, especially given how little time is actually spent with the expensive CG stuff like the suits and zords. So, I am rooting for it, give me more movies.
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#sukkar
Posts: 120 |
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Lionsgate has already made back the production cost of the movie - they were only in it for 25% due to the way they operate. (Selling off most foreign rights)
The movie has yet to open in five or six other major territories, so those could add quite a bit to its overseas take, but unless those are huge, they'll have trouble finding foreign funding in the future. I think if the movie proves to have strong legs and last a while in the US then they might think about just funding it themselves next time, potentially on a smaller budget. Lionsgate really needs a new franchise at the moment and this is the easiest avenue for them to pursue. |
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