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NEWS: ADV Takes Over Geneon's Sales, Marketing, Distribution


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GATSU



Joined: 03 Jan 2002
Posts: 15279
PostPosted: Fri Aug 24, 2007 6:25 pm Reply with quote
Man, Geneon must have really blown it with their harem shows.
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HitokiriShadow



Joined: 09 May 2005
Posts: 6251
PostPosted: Fri Aug 24, 2007 6:30 pm Reply with quote
I hope this means their shows will get decent advertising now. I've yet to see any advertising whatsoever for When They Cry, and very little (and not very good ones) for Rozen Maiden and Karin (the latter can probably do all right on its own, but is it any wonder that a show about dolls isn't selling well when the only advertising is a half-page spiel just showing Shinku standing next to the lead?). The only ones I've seen good ads fro are Saiunkoku and Black Lagoon. Note that I'm talking about magazine ads, where average fans are likely to see them, not online banners.
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pat_payne



Joined: 28 Jul 2006
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PostPosted: Fri Aug 24, 2007 6:35 pm Reply with quote
Now, this means two companies to pester about finishing the TV run of Lupin III Part 2... Rolling Eyes
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Viga_of_stars



Joined: 17 Aug 2006
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PostPosted: Fri Aug 24, 2007 6:37 pm Reply with quote
So is this like a partnership? What does this eaactly mean? ADV will just put commercials and ads of geneon titles in Newtype and on Anime Network?
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FireChick
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PostPosted: Fri Aug 24, 2007 6:39 pm Reply with quote
I think so. My friend said that she saw a commercial of Saikano long ago.
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GATSU



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PostPosted: Fri Aug 24, 2007 6:43 pm Reply with quote
Saikano's from Viz.
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recca25



Joined: 30 Jun 2007
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PostPosted: Fri Aug 24, 2007 6:44 pm Reply with quote
On the face of it, this doesn't sound good for Geneon. Basically, they agreed to have their competitor advertise their own products. It seems to me that such a move makes sense only if their competitor (ADV) is acquiring their company (Geneon). Perhaps, Geneon's advertising and marketing capabilities are so limited that they need to outsource these tasks to another company - but why would they chose to outsource it to one of their major competitors? I sincerely hope Geneon is all right.
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HitokiriShadow



Joined: 09 May 2005
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PostPosted: Fri Aug 24, 2007 6:45 pm Reply with quote
pat_payne wrote:
Now, this means two companies to pester about finishing the TV run of Lupin III Part 2... Rolling Eyes


No, because ADV has nothing to do with that aspect.

Viga_of_stars wrote:
So is this like a partnership? What does this eaactly mean? ADV will just put commercials and ads of geneon titles in Newtype and on Anime Network?


They'll probably do that, but it won't be just that. It means they are in charge of ALL marketing, so they will handle all of the advertisements from the ground up. They will also handle other marketing aspects that may not be quite so visible. They will also be in charge of distribution, which means that they will be in charge of getting Geneon's products to the stores.

FireChick wrote:
I think so. My friend said that she saw a commercial of Saikano long ago.


Saikano is owned by Viz, and if it was a long time ago, what does that have to do with this?

recca25 wrote:
On the face of it, this doesn't sound good for Geneon. Basically, they agreed to have their competitor advertise their own products. It seems to me that such a move makes sense only if their competitor (ADV) is acquiring their company (Geneon). Perhaps, Geneon's advertising and marketing capabilities are so limited that they need to outsource these tasks to another company - but why would they chose to outsource it to one of their major competitors? I sincerely hope Geneon is all right.


It's hard to say. It may be that they figure that ADV just has more options or something. But it is quite possible this is a cost cutting measure. As I've said, their recent ads have left something to be desired, so if it means better advertising and saving money for Geneon, I'm certainly for it.

Also, while they are competitors, its not quite the same as, say, Microsoft and Sony or two hairspray products. Their competition lies more in getting the lucrative licenses in the first place. After that, its not a zero sum game any more and people can get both products. Certainly, there is a limit to how many any individual can get, but tastes are incredibly varied so its impossible to say that title A from company 1 is taking sales away from title B from company 2.


Last edited by HitokiriShadow on Fri Aug 24, 2007 6:50 pm; edited 1 time in total
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prime_pm



Joined: 06 Feb 2004
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PostPosted: Fri Aug 24, 2007 6:47 pm Reply with quote
Anyone remember that synergy thing that ADV, Geneon and Funimation got into years ago?
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quartears



Joined: 27 May 2007
Posts: 46
PostPosted: Fri Aug 24, 2007 6:48 pm Reply with quote
this is quite some news. Does this mean that we won't get any of the recent quality Geneon dubs like the Requiem from the Darkness dub?

that's not saying for all dubs but hey I liked that dub.
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musashi1600



Joined: 06 Oct 2006
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PostPosted: Fri Aug 24, 2007 6:49 pm Reply with quote
Let me get this straight:

ADV will be responsible for promoting and distributing a competitor's titles?

Something's going on here, and I know as much as Mr. Jones does.
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HitokiriShadow



Joined: 09 May 2005
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PostPosted: Fri Aug 24, 2007 6:52 pm Reply with quote
That's nothing new. Geneon was distributing Bandai Visual's titles at first, and there have been similar things between other companies. I believe Geneon used to distribute for Bandai Entertainment or something as well.

See my above post regarding the competition between companies.

quartears wrote:
this is quite some news. Does this mean that we won't get any of the recent quality Geneon dubs like the Requiem from the Darkness dub?

that's not saying for all dubs but hey I liked that dub.


This deal has nothing to do with production, so the disc authoring, the translation, dubbing, etc will still all be done by Geneon.

AnimeonDVD wrote:
Geneon Entertainment will still be working as a standalone company in terms of acquisitions, authoring and overall production.
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darkchibi07



Joined: 15 Oct 2003
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PostPosted: Fri Aug 24, 2007 6:56 pm Reply with quote
HitokiriShadow wrote:


They'll probably do that, but it won't be just that. It means they are in charge of ALL marketing, so they will handle all of the advertisements from the ground up. They will also handle other marketing aspects that may not be quite so visible. They will also be in charge of distribution, which means that they will be in charge of getting Geneon's products to the stores.


I wonder if that includes prices as well. I can almost imagine a Geneon DVD title on Best Buy costing only $19.99 like all the other ADV's DVDs. Anywho, if ADV gets their hand on the marketing aspects of it, I wonder if we're going to get BETTER TRAILERS this time. Using creditless OP sequences DOES NOT constitute as a trailer. Mad
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HitokiriShadow



Joined: 09 May 2005
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PostPosted: Fri Aug 24, 2007 6:59 pm Reply with quote
I forgot about the trailers aspect which desperately needs to be fixed. I wonder if that's part of this deal or if that falls under "production."

As for the prices, yes, distribution plays a factor. But its not the sole factor, so its had to say whether this will result in better discounts.
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musashi1600



Joined: 06 Oct 2006
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PostPosted: Fri Aug 24, 2007 7:02 pm Reply with quote
HitokiriShadow wrote:
That's nothing new. Geneon was distributing Bandai Visual's titles at first, and there have been similar things between other companies. I believe Geneon used to distribute for Bandai Entertainment or something as well.


So you're saying Geneon handing over their marketing/distribution apparatus to ADV is neither unusual nor harmful to itself? What about conflict-of-interest issues regarding ADV having to promote their own titles and Geneon's? That's what worries me the most.
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