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INTEREST: Idolm@ster Prius to Be Displayed at Tokyo Showroom




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samuelp
Industry Insider


Joined: 25 Nov 2007
Posts: 2231
Location: San Antonio, USA
PostPosted: Wed Feb 08, 2012 6:53 am Reply with quote
So Toyota decided to not refer to their merchandise as "itasha" = "pain/ouch cars"?

Color me shocked.

But seriously, this idea is sure focused on a tiny demographic. What percentage of the people on the waiting list will really be interested in the car and what percentage would just be there for the limited edition goods or radio program, etc?

Also, that Toyota Ikebukuro showroom is right on Otome-road... They'd do better with an Uta no Prince Sama car I think Smile.
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TitanXL



Joined: 08 Jun 2010
Posts: 4036
PostPosted: Wed Feb 08, 2012 2:51 pm Reply with quote
You'll get all the ladies when they see you driving this down the street.
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Kimiko_0



Joined: 31 Aug 2008
Posts: 1796
Location: Leiden, NL, EU
PostPosted: Wed Feb 08, 2012 4:23 pm Reply with quote
Prius, Ractis, .. But where's our Imber and Nubilum? Wink
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NeumanProductions



Joined: 03 Sep 2011
Posts: 110
Location: Appleton, WI
PostPosted: Thu Feb 09, 2012 11:10 am Reply with quote
Part of it i think is a strong promotion for Prius itself. I meant hink about it, even to those who aren't fans of Idolm@ster Toyota was able to do something that it truth is relatively cheap to them and now it makes its way across anime related news throughout Japan and the US.

This about it, I just read about something from Toyota and it has now been attached to something I like...therefor there is a correlation now where in the back of my mind whenever I watch Idolm@ster this car/company is in the back of my mind.

Whisper marketing really is a powerful thing. My professor is going to love this.
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Mohawk52



Joined: 16 Oct 2003
Posts: 8202
Location: England, UK
PostPosted: Thu Feb 09, 2012 11:02 pm Reply with quote
I wonder what those stickers go for? I love to do that to my Avensis with Hatsune Miku, but I'd probably get pulled over for causing a distraction on the motorway. I guess that's where some of the "pain" comes in Laughing
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