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NEWS: Apple Loses E-Book Price-Fixing Case




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mgosdin



Joined: 17 Jul 2011
Posts: 1302
Location: Kissimmee, Florida, USA
PostPosted: Thu Jul 11, 2013 5:23 am Reply with quote
Wow, so Apple & most of the major Publishers used a old school "Trust" to attempt to break Amazon's near "Monopoly" in eBooks. Kind of like fighting a fire with gasoline. There are ways that can work, but it's insanely dangerous.

This is a link to a stream of thought read thru of the Judge's decision, it looks to me like Apple is going to take it on the chin :
http://beldar.blogs.com/beldarblog/2013/07/reactions-upon-reading-todays-court-ruling-against-apple-in-the-ebook-price-fixing-conspiracy-case.html

If Jobs was still alive I get the impression that the Judge would have made him stand before the bench in court and be lectured for his behavior.

Mark Gosdin
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Gilles Poitras



Joined: 05 Apr 2008
Posts: 476
Location: Oakland California
PostPosted: Thu Jul 11, 2013 8:26 am Reply with quote
At the same time Apple can continue to let publishers set the price. Any decision to discount books is with the retailer.

Amazon on the other hand has recently been pressuring many small presses to give them a bigger discount. To do so they would have to offer the same discount to everyone and small presses operate on small margins so they would have to raise their prices.
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invalidname
Contributor



Joined: 11 Aug 2004
Posts: 2444
Location: Grand Rapids, MI
PostPosted: Thu Jul 11, 2013 9:38 am Reply with quote
The amazing thing is that Apple, not Amazon, is the one pursued under anti-trust. There's a market for buying books, yes, but also one for publishing, and publishers and authors who look at the pricing terms for Kindle self-publishing cringe at the thought of royalties dropping from 70% to 35% if you dare to charge over $9.99 for your book. To think that Amazon had a dominant position in eBooks prior to Apple's entry -- worsened further with Borders out of business and Barnes and Noble now teetering -- you can kind of understand why a lot of us authors were hoping Apple would prevail, since the likely alternative is Amazon devaluing our work to the point where we can't afford to do it anymore.
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marcos torres toledo



Joined: 01 Sep 2009
Posts: 269
PostPosted: Thu Jul 11, 2013 10:01 am Reply with quote
Do these so called publishers want customers or they want a nation of illiterates. First they murdered the bookstores and paperback books by driving the later prices through the stratosphere. Plan obsolesce to make us buy new e-readers when will this stop state your real agenda publishers. Evil or Very Mad
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agila61



Joined: 22 Feb 2009
Posts: 3213
Location: NE Ohio
PostPosted: Thu Jul 11, 2013 1:12 pm Reply with quote
invalidname wrote:
... There's a market for buying books, yes, but also one for publishing, and publishers and authors who look at the pricing terms for Kindle self-publishing cringe at the thought of royalties dropping from 70% to 35% if you dare to charge over $9.99 for your book.

Winning an anti-trust case on the basis that the defendant is cutting prices is much harder.

Quote:
... worsened further with Borders out of business and Barnes and Noble now teetering ...

Given that Barnes and Noble bricks and mortar division is making money, its hard to see how you are describing recent moves by B&N to split up their retail division and their Nook division as "teetering".
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marcos torres toledo



Joined: 01 Sep 2009
Posts: 269
PostPosted: Fri Jul 12, 2013 9:57 am Reply with quote
It's interesting how fast the price of paper back books sky rocked all of a sudden. Quite a trick to murder the affordable book market to prevent the amassing by the poor of their own private libraries. They are now at the mercy of the mass media that has been in the hands of people who have never thought ever in their lives since they were born. Now the e-book publishers are pushing to do the same with their product their motto ignorance is strength screw the public. Price them out of most peoples reach and add plan obsolesce of the readers so the vast majority can't afford to buy to buy them. Mad [/spoiler]
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