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NEWS: Edge of Tomorrow's U.S. Box Office Reaches US$94 Million




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Hastati



Joined: 03 Feb 2009
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PostPosted: Sun Jul 20, 2014 4:35 am Reply with quote
Apologize if this is a dumb question, but I know little about how box office results actually translate into profit for a studio. Is a box office roughly double a production budget considered a success?

I really, really enjoyed this film, a lot more than I thought I would, so I hope it's enough of a success for others to consider adapting Japanese novels.
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walw6pK4Alo



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PostPosted: Sun Jul 20, 2014 4:50 am Reply with quote
The guess is that double production budget accounts for marketing and promotion as well as what cuts the theaters eventually take after a few weeks of being out, the studio takes the bigger cut of ticket sales early on necessitating the urgency of a movie to hit it big fast. Like right now the theaters are the ones make more percentage off the ticket sales, not the producers (because the studios take the initial cut for a few weeks, that's why theaters overcharge on concessions). International ticket sales also have some quirks, like what's made off them isn't pure profit for the studios like domestic sales are. Then you can factor in disc sales further on down the line and what profits they get from premium cable and Netflix and so on, but that doesn't necessarily make an expensive movie a hit – that all worked for Dredd 3D because that movie was relatively cheap.

I would think the more appropriate question we need to ask is not what's ultimately profitable, but what number makes execs take notice and want to fund sequels or similar scripts. Probably not just double the production budget. $20 million profit off something that initially cost $300 million (all together) may as well be a loss to most of these guys.
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GATSU



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PostPosted: Sun Jul 20, 2014 5:31 am Reply with quote
It'll be lucky if it cracks $360 million global, but it probably would've done worse without Cruise. I wish it was bigger, but then that Apes sequel is considered a success, even though it has a similar budget, but hasn't even come close to EoT's international box office. Though the latter still has yet to hit key international markets.
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Beatdigga



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PostPosted: Sun Jul 20, 2014 10:08 am Reply with quote
This feels like Pacific Rim all over again. Weak initial opening boosted by strong international market, word of mouth, and home video sales.

I really hope that they do adapt more light novels, because this shows that even if you're not 100% faithful (I know, I know!) the ensuing moving can still be great. This was a great movie, and most critics seem to agree.
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acetatsujin



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PostPosted: Sun Jul 20, 2014 11:14 am Reply with quote
Great movie. Different ending from the original novel.
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Spotlesseden



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PostPosted: Sun Jul 20, 2014 1:58 pm Reply with quote
GATSU wrote:
It'll be lucky if it cracks $360 million global, but it probably would've done worse without Cruise. I wish it was bigger, but then that Apes sequel is considered a success, even though it has a similar budget, but hasn't even come close to EoT's international box office. Though the latter still has yet to hit key international markets.


this will cracks 360 easily. Not sure why you said it would lucky.
This film will be surpass Noah in worldwide box office($359.2) in next week. Right now it's at $357.9.
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GATSU



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PostPosted: Sun Jul 20, 2014 2:11 pm Reply with quote
Spotless: It's pretty much been released in every key market, and Japan gets the new Godzilla next weekend, so...
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nhat



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PostPosted: Sun Jul 20, 2014 5:27 pm Reply with quote
How did it do in the JP market?
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mdo7



Joined: 23 May 2007
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PostPosted: Sun Jul 20, 2014 7:03 pm Reply with quote
nhat wrote:
How did it do in the JP market?


So where were you when this article came out and I'll quote:


ANN wrote:
The American live-action film All You Need Is Kill (Edge of Tomorrow), based on the novel by Hiroshi Sakurazaka, opened this week at #2. The film ranked #2 on Box Office Mojo's chart and earned 259,132,699 yen (US$2,550,594) on 632 screens over the weekend for a total of 459,702,388 yen (US$4,524,920).
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nhat



Joined: 21 Jan 2008
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PostPosted: Sun Jul 20, 2014 8:08 pm Reply with quote
mdo7 wrote:
nhat wrote:
How did it do in the JP market?


So where were you when this article came out and I'll quote:


ANN wrote:
The American live-action film All You Need Is Kill (Edge of Tomorrow), based on the novel by Hiroshi Sakurazaka, opened this week at #2. The film ranked #2 on Box Office Mojo's chart and earned 259,132,699 yen (US$2,550,594) on 632 screens over the weekend for a total of 459,702,388 yen (US$4,524,920).


Ah ok thanks!
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BigOnAnime
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PostPosted: Mon Jul 21, 2014 2:17 am Reply with quote
3,505 theaters? Uh, it's currently in less than 1,000... It was in 3,505 theaters for its second weekend.
http://boxofficemojo.com/movies/?page=weekend&id=allyouneediskill.htm
Hastati wrote:
Apologize if this is a dumb question, but I know little about how box office results actually translate into profit for a studio. Is a box office roughly double a production budget considered a success?

I really, really enjoyed this film, a lot more than I thought I would, so I hope it's enough of a success for others to consider adapting Japanese novels.
To add-on to what walw6pK4Alo stated, some countries though also don't give you very much. Like you quite literally get only 1/4 of what a movie makes in China. Transformers 4 is doing extremely well in China (Biggest movie there all-time), but Paramount hasn't taken in $100 million from them despite it being on-track to finish way above $300 million there.

Also when you do double your budget, you still can lose money (And I'm not talking about the shady thing that is Hollywood accounting). Rise of the Guardians made over $300 million worldwide against an estimated budget of $145 million, but lost $87 million and led to layoffs at DreamWorks. Print and advertising costs probably were a big part of the problem. If you look up the movie on BoxOffice.com, it'll show you the estimated production budget combined with P&A costs, and those are $200 million, so if you imagine a double-budget scenario of needing around $400 million, then the $87 million loss makes much more sense.
GATSU wrote:
Spotless: It's pretty much been released in every key market, and Japan gets the new Godzilla next weekend, so...
And it's still going to make over $100 million domestically (Barely), so that's a little less than $4 million... It is definitely going to get past $360 million worldwide, and could even get to $370 million.
nhat wrote:
How did it do in the JP market?
http://boxofficemojo.com/movies/?page=intl&country=JP&id=allyouneediskill.htm (It takes them a while to update the international box office at times, so expect to see this weekend on there in the next week)
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Hastati



Joined: 03 Feb 2009
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PostPosted: Mon Jul 21, 2014 3:44 am Reply with quote
Thanks for the answers about box office profits! Very interesting, and a lot more complex than I realized. Makes sense that the money would sort of...drift away the more spread out movie releases become.

I'm just happy that the movie was received well critically, hopefully that will help convince other producers to take a chance.

There are a lot of great sci-fi stories out there waiting for adaptations. Recently, I think a movie based on Knights of Sidonia could potentially be great, but that's probably never going to happen.
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GATSU



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PostPosted: Mon Jul 21, 2014 6:27 am Reply with quote
Shana: Yeah, EoT's done an admirable job of holding out this long, all things considered. But hey, at least it wasn't a John Carter-type bomb. Instead, it's just a misfire which will make its money back, if nothing else. I've said it before, but if it weren't for Cruise, it would do a helluva lot worse. It'd be in Lone Ranger territory.
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