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Lawson Convenience Store Offers In-Store K-ON! AR App

posted on 2012-07-16 19:15 EDT by Ko Ransom
App enables fans to interact with character via smartphone while in stores

The Japanese LAWSON convenience store chain began offering an augmented reality (AR) application on Tuesday that allows fans to interact with Yui from kakifly's K-ON! series as part of their "Eiga K-ON! Fair." Smartphone users who visit the chain between July 17 and 30 will be able to log in to an in-store Wi-Fi system through the LAWSON application for iOS and Android and download the application.

The application will display Yui inside the store on the phone's screen, and fans will be able to interact with the character by touching their screens, causing her to react and speak.

LAWSON is also offering the chance to purchase and win exclusive K-ON! goods such as suitcases, puppets, jerseys, and tracksuits.

[Via Yaraon!]


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