Interest Support Team Japan With A Pikachu Adidas Jersey
posted on 2014-05-27 16:45 EDT by Bamboo Dong
Ready to gear up for the World Cup? adidas wants Pokémon fans support Japan, all while showing some love for their favorite electric rat, with official Pokémon-branded Japan national soccer team replica uniforms.
The crossover jerseys—as well as Pikachu's designation as the team's official ambassador—are part of adidas' "Engine Project," which encourages players and fans to act as a single engine and form a unified circle.
The replica home jersey, which retails for ¥7,400, features a decal of a jersey-bedecked Pikachu on the right chest. The jersey, alongside a few family-centric national friendlies leading up to the World Cup, are intended to get kids into the spirit, and allow them to show their support for the national team.
Along with the jersey, fans can also get their paws on Pikachu t-shirts, scarves, backpacks, pouches, and hats.
adidas has also teamed up with idol group AKB48 for a special campaign, and AKB48-branded replica jerseys.
The World Cup kicks off in Brazil on June 12.