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Interest
HaNaYaMaTa Teams Up With Fiat, Enoshima Electric Railway

posted on by Bamboo Dong

Hanayamata, a summer series about five girls who start a yosakoi dance team, is already getting some commercial tie-ins.

The series will also be collaborating with the Enoshima Electric Railway, with special Hanayamata cars appearing in August, as well as a special exhibit at the Enoden House gift shop, which typically stocks goods and merchandise related to the railway.

The Enoshima Electric Railway will also be holding a special stamp rally in September. Those who manage to collect all stamps along the railway at five different stations will receive a special Hanayamata prize.

Meanwhile, Fiat will be debuting a Fiat 500 ita-car decorated with the girls from the series. The car will tour Kamakura, where the series takes place, and will make its final stop at the Enoden House. For fans who want a Hanayamata Fiat of their own, they'll have plenty of competition—only one of these cars will be made. For more details on how to apply to purchase the car, check out the official campaign website.

[Via Moca-News]


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