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Shaft's Fireworks Film Gets Animated Eye Drop Commercials

posted on 2017-08-07 14:45 EDT by Lynzee Loveridge

Japanese company Senju wants to ensure the protagonist from Shaft's latest film has the absolute best view of the fireworks, whether she's looking from the side or the bottom. Nazuna Oikawa (voiced by Suzu Hirose) uses Senju's New My Tear CL eye drops in animated commercials promoting the product and the Fireworks, Should We See it from the Side or the Bottom? film. The ads also feature songs by DAOKO and Kenshi Yonezu.

The eye drops come in four varieties and are meant for contact lens users. The collaboration site is also holding a campaign lottery where participants, after correctly answering all the questions, can win limited edition movie goods, including posters and movie pamphlets autographed by Hirose.

The anime film is an adaptation of director Shunji Iwai's 1993 live-action drama of the same name. The film will open in Japan on August 18, and will be distributed in 110 countries and regions.

The film is set on one day during summer vacation, and follows a group of boys who try to view a fireworks display from the town lighthouse to see if they look round or flat when viewed from the side. Meanwhile, one of the boys, Norimichi, receives an invitation from his crush Nazuna to run away with her.

Hitoshi Ōne (live-action Bakuman., Moteki) is writing the film's script and Nobuyuki Takeuchi (key animator on Spirited Away, Penguindrum, Bakemonogatari) is directing the film at studio SHAFT. Akiyuki Simbo (Puella Magi Madoka Magica, Nisekoi) is serving as chief director. Akio Watanabe (Nisemonogatari, Bakemonogatari) is designing the characters, and Satoru Kousaki (Lucky Star, The Melancholy of Haruhi Suzumiya, Wandering Son) is composing the music. Iwai is credited with the original work.

Source: Animate Times


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