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Cardcaptors a hit!

posted on 2000-07-19 23:13 EDT
According to Nelvana's latest press release, card captors is doing very well with it's target audiences (Boys ang girls aged 2-11). It's ratings are in fact higher then Pokémon and Digimon.

Also mentionned are several merchandising deals.


Extracts of press release:

TORONTO, July 19 - Nelvana Limited today announced that its Japanese anime series, Cardcaptors, has garnered solid ratings and critical acclaim after just four weeks on Kids WB The series has also captured the interest of North American merchandise licensing companies, including Trendmasters, which this month signed up as the property's master toy licensee.

Cardcaptors makes its Canadian television debut on Teletoon in late August.

Cardcaptors, produced for Nelvana by Japan's Kodansha, premiered on the Kids WB on Saturday, June 17 at 9:30 a.m. (ET) and has captivated young viewers and delivered strong gains from its Pokémon lead-in at 9 a.m. After four weeks on the air, the show has averaged a 2.8 rating and 13 share among Kids 2-11, according to the Nielsen Television Index (NTI).

Among Boys 2-11, Cardcaptors has posted a four-week average 4.0 rating and 17 share. Cardcaptors is also delivering increasingly strong performances in the all-important Girls 2-11 and Girls 6-11 demos.

Cardcaptors is also attracting North American merchandise licensing companies to the character brand. Nelvana has signed a significant master toy and timepiece licensing agreement with Trendmasters to market plush toys, dolls, collectible figurines, dress-up and role play toys, as well as novelties that include a magic wand and light-up key chains and the Clow Book, which holds the magical cards from which lead character Sakura derives her powers.

Michael Hirsh, Co-Chief Executive Officer of Nelvana, says: ‘’Cardcaptors is one of Nelvana's most promising new properties. Its increasingly strong television performance is driving demand for merchandise and we are optimistic this brand will have substantial marketing legs. We are thrilled with the response to Cardcaptors from potential licensees and promotional partners like Trendmasters.''

To date, Nelvana has received a total of 21 commitments from licensees to the property, including Pioneer for home video and DVD, Scholastic for publishing, Upper Deck for trading cards and Changes for t-shirts.

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