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Farewell Tokyopop Magazine

posted on 2000-10-27 10:45 EDT

Tokyopop Magazine (Foremerly Mixxzine) will cease it's publication run as of its November issue which will ship in a week to ten days. "We still believe in the magazine's potential" comments Matthew Galgani, director of editorial for Tokyopop, "but the investment capital is missing to make it the success that is could be". According to Matthew the Tokyopop.com website will become the new focus for much of the content that was in the magazine, "The content won't change, just the medium on which it is presented."

The decision to discontinue the magazine is in part owed to Tokyopop / Mixx Entertainment's recent diversification into areas other than publication. In addition to Tokyopop's publication arm they have recently moved into the home video market and are expecting to ship their first DVDs in the next few months (no product announcements have yet been made) as well as the soundtrack market and several other areas. As a result of their focus on other aspects of Japanese Entertainment some decisions obviously had to be made, and the discontinuation of Tokyopop as a Magazine was obviously one.

Tokyopop/Mixxzine's 3 year history has not been without the occasional controversy, particularly the way they handled the original diversification into to seperate Magazines (Smile and Mixxzine at the time), however in the time since, while Tokyopop will be discontinued, Smile Magazine has come into it's own as a relatively successful Magazine.

Tokyopop "members" will be informed via e-mail this weekend of the decision to discontinue the Magazine. Mathew asked us to pass on one last piece of information to readers of Tokyopop Magazine who are reading this, "Thank you for your support over the past 25 issues."


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