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UnderGroundOnline Signs Affiliate Deal With TOKYOPOP

posted on 2001-02-28 00:06 EST
UnderGroundOnline teams up with TokyoPop to provide content..

NEW YORK - February 27th 2000 - UnderGroundOnline (http://www.ugo.com <http://www.ugo.com>), the entertainment mecca for 18-34 year-old males on
the Web, announces the addition of a new affiliate, TOKYOPOP, to its network. TOKYOPOP is one of the premier sites focusing on anime, manga, music, and Japanese wrestling.

"TOKYOPOP features a range of excellent content and adds a unique and international dimension to our network, "said Chris Weller, Vice President of the UGO Affiliate Network. "We are excited to have them on board."

Featuring cutting-edge content in anime, games, cars, wrestling and music, three year-old TOKYOPOP (http://www.TOKYOPOP.com <http://www.TOKYOPOP.com>) is dedicated to digital entertainment originating from Tokyo and the surrounding Asian region. The site fits into many of UnderGroundOnline's categories for entertainment, from animation and music to film and wrestling. It will also be the cornerstone affiliate of the new international wrestling section.

"UnderGroundOnline is dedicated to providing the cutting-edge entertainment content that our audience looks for on the Web," said Matthew Galgani, TOKYOPOP's Vice President of Marketing. "There is tremendous synergy between our sites."

About UnderGroundOnline
UnderGroundOnline is the entertainment mecca for 18-34 year old males on the Web. As one of the five fastest growing communities on the Web (Source: Neilson NetRatings), UGO has, in just two years, reached 6.5 million unique visitors according to PC Data, 3.7 million according to Media Metrix and boasts 500 million page impressions. It is comprised of over 350 affiliated content partners and owned sites, including UGO.com and UnderGroundStore, an e-commerce mall. UGO caters to music, games, film/TV, technology, animation, wrestling and sports enthusiasts who seek out the most progressive and cutting-edge Web experience. UGO users are technologically savvy and passionate, spending an average of 2.2 hours per visit. The company is headquartered in New York, NY and can be reached at http://www.ugo.com
<http://www.ugo.com>.

About TOKYOPOP
TOKYOPOP, a division of Mixx Entertainment, Inc., is a market leader in character-based entertainment from the creative hotbed of Japan and the surrounding Asian region. Founded in 1996, TOKYOPOP has exclusive rights to a range of popular properties and releases a growing line of publishing, film, and music products. With over 2 million publications in print, TOKYOPOP's publishing line includes several books based on popular cartoon characters enjoyed by millions of fans on Cartoon Network and Kids! WB television. Through its DVD and VHS labels, TOKYOPOP High Voltage Video(tm) and TokyoPop Anime(tm), TOKYOPOP is bringing Japanese pro wrestling and anime to the rapidly expanding audience of US fans. In music, TOKYOPOP Soundtrax(tm) is the market leader in video game soundtracks, featuring titles such as Final Fantasy IX, Tekken Tag Tournament and The Bouncer. Find out the latest at http://www.TOKYOPOP.com
<http://www.TOKYOPOP.com>.

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