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Cartoon Network holds a New Toonami Event

posted on 2001-08-16 00:51 EDT
Toonami will be holding a "Total Immersion Cartoon event" from September 17th - 21st sponsored by Nintendo.

Thanks to Sam

Viewers Called To Action When Toonami: Lockdown Takes Over Cartoon Network

Toonami's Second Total Immersion Cartoon Event Integrates Cartoon Network and CartoonNetwork.com

Cartoon Network asks Toonami fans to be on call Monday-Friday, Sept. 17-21 for Toonami: Lockdown, the network's latest Total Immersion Cartoon event. When his space ship, The Absolution, becomes immobilized by a mysterious, threatening force, TOM, the computer-generated host of Toonami, will alert fans and ask for their help to save the Toonami programming block from possible destruction. The week-long serialized story, sponsored by Nintendo of America, Inc., coincides with an online Lockdown game, CartoonNetwork.com's first multi-level, role playing game. Unfolding in vignettes during the network's Toonami action-adventure franchise and on Toonami.com, Toonami: Lockdown will follow the adventures of TOM as he enlists the help of viewers to defend his spaceship, The Absolution. Throughout the week, viewers will be able to watch their online efforts affect the on-air story as the two are intertwined to create the total immersion experience. "Toonami: Lockdown is an innovative concept bringing together an on-air, computer-generated miniseries and an online multi-level, role-playing game, converging them into a story line. Fans must participate in both to fully experience the event," said Sean Akins, Toonami creative director. "Last year's Intruder was a tremendous success for us, Lockdown is light years beyond where we were back then." Toonami: Lockdown follows the on-air and online record-setting success of last year's Toonami Total Immersion Cartoon Event, The Intruder. During The Intruder, the Toonami programming block posted a 1.9 rating for kids 9-14, up 50 percent from the same time period the previous year, and a 1.6 rating for kids 6-11. Online, the homepage of Toonami.com received an impressive 72 percent increase in page views over the previous week. Similar to last year's event, during Lockdown, viewers must tune-in to Toonami from 5-7 p.m. (ET, PT) each day to retrieve codes that will then help them advance through the online Lockdown game to help save TOM and the Toonami franchise. In an effort to build the community aspect of Toonami, online players will be divided into three teams to participate in the multi-level, multi-player online Lockdown game. Players will be able to track their team's progress as the cumulative team score is continually refreshed on the screen as they play. Each day, the overall results will be posted online and integrated into the on-air action. The team with the highest score at the conclusion of the event will receive a unique downloadable prize. Online registrants will have the opportunity to register to win one of several Nintendo prizes. In addition, Toonami.com will contain exclusive information about the show that can only be accessed online. "Last year's Toonami: The Intruder event proved the high appeal of simultaneous action unfolding on the air and on the web," said Jim Samples, General Manager of Cartoon Network Online. "With Toonami: Lockdown, we'll deliver not only the excitement of a multi-media event, but also the power of multi-player gaming. I am convinced that our fans will go nuts over this."

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