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Fox Box Ratings Outdo Fox Kids

posted on 2002-09-20 19:42 EDT
Fox Box Ratings Improve over Fox Kids Rratings in "All Key Kid Demographics"

Excerpts from 4Kids Entertainment Press Release:

NEW YORK--(BUSINESS WIRE)--Sept. 19, 2002--In its September 14th debut, the Saturday morning line-up of kid's shows on the Fox Network programmed by 4Kids Entertainment surpassed the ratings performance of the previous Fox Kids Saturday morning shows across all key kid demographics.

The 4Kids Fox Box line-up averaged a 3.1 rating among boys 6-11 as compared with the Fox Kids boys 6-11 rating of 1.1 from last week. The Fox Box line-up also scored a 2.1 rating among kids 6-11 as compared with Fox Kids' previous rating on September 7th of 0.9. The Fox Box premiere on September 14th also outperformed the debut of the Fox Kids line-up in September 2001 in the key boys 6-11 demographic (+29%) and kids 6-11 demographic (+31%).

"Kirby" at 11:00 a.m. and "Fighting Foodons" at 11:30 a.m. scored tremendous time period growth in the key boy 6-11 demographic with a 4.3 and 4.1 rating, respectively.

"We are pleased by the ratings achieved by our Fox Box line-up in its debut outing," said Al Kahn, Chairman and CEO of 4Kids. "We are confident that as we build awareness about the Fox Box programs, our shows will continue to generate enthusiasm among targeted kid viewers nationwide."

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