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Hello Kitty Press Release

posted on 2002-09-20 20:44 EDT
Official Press Release announcing acquisition of Hello Kitty

September 20, 2002-ADV Films today announced the acquisition of rights to distribute the series "Hello Kitty's Paradise" on VHS and DVD. Detailing the adventures of legendary Sanrio character Hello Kitty(r), her best friend Mimi and their friends from school, the series is a joyful take on childhood adventures, with a healthy smattering of educational content about such important skills as sharing, having good table manners, writing letters and being polite.

"Hello Kitty's Paradise" is another successful part of the Sanrio Company's wildly popular Hello Kitty(r) franchise, built around the adorable, instantly recognizable kitten character. Episodes of "Hello Kitty's Paradise" include "A Blooming Good Morning," "Kitty's Clean Cuisine," "Streetwise," "A Day Out with Dad," "Minding Manners" and more.

" 'Hello Kitty's Paradise' is a standout example of the type of spirited, high-quality content that is synonymous with Sanrio's Hello Kitty(r) brand," said ADV President, CEO and Founder John Ledford. "We're very pleased to be able to bring 'Hello Kitty's Paradise' to the home video market, and expect that this title will create many thousands of new Hello Kitty(r) fans."

Format
"Hello Kitty's Paradise" is in 16 half-hour episodes. ADV Films plans to release the title concurrently on VHS and DVD. The DVDs will be in child-friendly plug-and-play format-no menu navigation necessary. Release will be in sequential multi-episode volumes.

Availability
"Hello Kitty's Paradise" will be available through ADV's website and other on-line outlets, and in the children's section of major retailers coast-to-coast. ADV further hopes to make the title available in Sanrio boutique stores across the country.

No release date has been specified at this time, but ADV is targeting a Q4 2002 release.

About Sanrio:
Sanrio is a world-wide designer and distributor of character-branded stationery, school supplies, gifts and accessories. Founded in 1960 by Mr. Shintaro Tsuji, Sanrio is perhaps best known for Hello Kitty(r), the firm's star character and corporate symbol. For more information, visit http://www.Sanrio.com.

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