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FUNimation Plans Hakusho Marketing Orgy

posted on 2003-02-18 13:38 EST
FUNimation has taken steps to turn Yū Yū Hakusho into a DBZ-sized marketing phenomenon.

The show has moved to Toonami, scheduled to air right after Dragon Ball Z in order to best position Hakusho in the minds of the maturing DBZ audience. Jakks Pacific, new owners of the DBZ toy license, have signed on to create Hakusho action figures. Score, publishers of the DBZ card game, will sell a Hakusho-based CCG.

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