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Tokyopop in the U.K!

posted on 2003-04-03 20:34 EST
Tokyopop has expanded across the Atlantic with its new London offices, Tokyopop U.K. The manga published has teamed up with Red Route Distribution Ltd, the major source of graphic novels in the U.K., to enter the new market.

Excerpts from Press Release:

TOKYOPOP is pleased to announce its expansion into the United Kingdom. With London-based offices, TOKYOPOP U.K., Ltd. will build on the phenomenal success of TOKYOPOP's U.S. publishing business, taking the company to the next level and tapping Britain's budding market of manga enthusiasts.

TOKYOPOP U.K. has partnered with Red Route Distribution Ltd. to extend its manga business into the country's more than 2,000 bookstores. Red Route is the leading supplier of graphic novels to the British book trade and specialized retail market. The two companies solidified their relationship during this year's London Book Fair, at which they featured a joint exhibit.

“Launching TOKYOPOP U.K. was the natural next step for us considering our current state of progression,” said Stuart Levy, the company's Chairman, Founder & CEO. “And we are delighted to team with Red Route in getting TOKYOPOP manga into the hands of a whole new territory of readers.”

This news comes in the wake of an incredible year of growth for TOKYOPOP, during which the company more than doubled its revenue and increased its book trade penetration by some 300%. Just one year ago, TOKYOPOP sent the graphic novel industry reeling when it introduced its line of 100% Authentic Manga (printed right-to-left), an instant hit with consumers that far exceeded sales expectations. TOKYOPOP titles now dominate BookScan's weekly Graphic Novel Bestseller charts, consistently achieving 50% of the top 50 positions.

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