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Anime Network promotion coming to Waldenbooks

posted on 2003-09-02 11:47 EDT
"Demand Your Anime" campaign hits Waldenbooks stores nationwide

The Anime Network, ADV's dedicated anime cable outlet, is partnering with Waldenbooks in a new nationwide in-store signage promotion. The "Demand Your Anime" campaign, which began in Suncoast's 385 stores last year, will be extended into the manga sections of eight hundred Waldenbooks retail outlets.

Currently, Waldenbooks carries ADV anime DVDs, and combined with the creation of ADV's new manga division, the new promotion program greatly strengthens the anime giant's relationship with America's largest mall-based book retailer.

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