Forbes has published
a list of the top ten earning "fictional characters." This is essentially a list of the top ten earning fictional properties, but labeled and presented under the guise of the main character for each property. Rather than Pokémon
, the list included an entry for Pikachu, likewise Yugi represented Yu-Gi-Oh!
The top three earners were Winnie the Poo with $5.9 billion, Mickey
Mouse with $4.7 billion and Harry Potter with $2.9 billion. Pikachu ranked 8th on the list, earning $825 million and Yugi rounded out the list, earning $725 million.
The amount for each character is the worldwide sum of sales (not profit) for toy/merchandise sales, video game sales, publishing and box-office revenue, and DVD/VHS sales and rental revenue.
The list excluded properties that did not relate to narrative stories (books, movies, video games, etc...), for example Barbie, who earned $3.6 billion in 2002 was excluded from the list.