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Adult Swim to Split from Cartoon Network

posted on 2005-03-03 14:20 EST
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For ratings purposes, Turner Broadcast will split Adult Swim's from Cartoon Network at the end of this month. The split will see two separate networks, Cartoon Network and Adult Swim, carried on the same cable channels at different times of the day.

Ratings tracking firm Nielson will begin classifying Adult Swim as a separate network on Monday, March 28th.

The move will improve Adult Swim's appearance in ratings comparisons, the new network will be #1 in its time period on basic cable among adults 18-34, with 11 of the top 50 ad-supported cable programs among adults 18-34.

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