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Initial Voltron Sales Extremely Strong

posted on 2006-09-15 14:23 EDT
Voltron to Outperform Invader Zim in First Month Sales

According to ICv2, Voltron Collectors Tin One, currently available exclusively at Best Buy, is selling much better than anticipated and will surpass Invader Zim as Media Blaster's first month top seller.

Barbara Herman, Senior Vice President of Sales and Marketing at Media Blasters told ICv2, "The first two days are trending at 115% of initial estimates and we expect even better news this weekend."

Media Blasters has already made a second shipment of the product and is working to manufacture more. The collectors tin is sold out on Best Buy's website, but remains available in many Best Buy brick and mortar stores. The tin, which is on sale for $22.99 on the website (MSRP $39.95) is exclusive to Best Buy until September 26th.

Herman ads, "The success of Voltron gives us additional confidence in the mature DVD market. Consumers are still eager to purchase releases that have a strong emotional or collectible appeal, Voltron provides both."

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