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Japan's Dentsu Plans Co-Productions in Southeast Asia

posted on 2008-11-15 05:13 EST
Singapore-based position created to set up partnerships with local broadcasters

Dentsu, the largest advertising firm in Japan and — until this month — the majority owner of the anime production company Geneon Entertainment, has established a new division for "content management and creation" in Southeast Asia. The group's main task will be to explore the potential for co-productions of entertainment content with television broadcasters in the region. It will also handle the distribution of the MapleStory and Deltora Quest anime series, which Dentsu produced. Anna Teo, who previously worked as the head of acquisitions and programming for Sony's Animax Asia cable channel, has been appointed to lead the division. Dentsu also opened a Los Angeles office earlier this year and has been actively seeking North American and European partners to co-produce new projects.

Earlier this week, Dentsu announced that it will be transferring a majority stake in Geneon Entertainment to NBC Universal's Universal Pictures International Entertainment (UPIE). Geneon Entertainment will merge with UPIE's Universal Pictures Japan under a new name, but Dentsu will retain a 19.9% stake in the new company.

Source: Brand Republic


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