News Dateline covers Japanese Animation Industry
posted on 2010-04-26 17:23 EDT
The Dateline report covers the Tokyo Anime Fair, held this past March in Tokyo, and describes anime as depicting "big-eyed male and female heroes who look like children or teenagers but often engage in adult levels of violence and sexuality, usually in some apocalyptic or futuristic setting." It goes on to state that the two major factors impacting on the anime industry are Internet piracy and shifting demographics due to Japan's shrinking children's market.
With the declining birth rate, the target of animation production has moved towards young people and adults who grew up watching animation. We now produce anime specifically for those people. So we were able to expand our target audience and our market, but to meet the shift in the market we developed late-night anime.
You can find the video report, as well as a transcript here.
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