Hamtaro Burger King Promotion

Aug 20th 2003
HAMTARO'S™ HALLOWEEN TRICKS TO BECOME TREATS AT
BURGER KING® RESTAURANTS ACROSS NORTH AMERICA

OCTOBER KIDS' MEAL PROMOTION TO FEATURE EIGHT INTERACTIVE HAMTARO CHARACTERS COMING TO LIFE IN ADORABLE COSTUMES


ShoPro Entertainment To Produce Halloween TV Special To Air

On Cartoon Network and YTV Canada


SAN FRANCISCO (August 19, 2003) – Hamtaro and his cuddly hamster pals are preparing to embark on a spooky adventure at BURGER KING® restaurants throughout the U.S. and Canada for four weeks beginning October 6, 2003. Featuring interactive toys of Hamtaro characters, the lineup of hamster Halloween stars include Hamtaro Franken-Ham, Alien Boss-Ham, Elder Wolf-Ham, Penelope Ghost-Ham, Cappy Pumpkin-Ham, Oxnard Spider-Ham, Panda Skeleton-Ham, and Bijou Witch-Ham. .

In addition, the Ham-Hams will debut in their very first Ham-Ham Halloween TV special. Produced by ShoPro Entertainment, the family-friendly Halloween adventure will air on The Cartoon Network. In typical fashion, Hamtaro and the Ham-Hams will embark on new adventures -- this time dressed in costumes celebrating the tradition of Halloween. Hamtaro, Boss, Bijou, Cappy and others featured in the special, will be available in BURGER KING® kids' meals at participating BURGER KING® restaurants. Each Ham-Ham toy will come with a unique Halloween costume, and with a different interactive play feature.

ShoPro Entertainment has taken our promotional partnership to a new level,” said Brian Gies, director, youth and family marketing, Burger King Corporation. “Never before has one of our promotional partners produced an exclusive TV special to complement and build on the excitement of a promotional program. Not only does this add more value for our younger customers, it is an outstanding show of support and commitment by a Licensor.”

Burger King Corporation will support the promotion with national TV advertising, extensive in-restaurant merchandising, an Adventures Newsletter, a Kids Club birthday mailer, and a customized Hamtaro interactive site at www.burgerking.com where kids can learn about the Hamtaro Halloween TV special and the toys.

“We are thrilled about our relationship with Burger King Corporation. Our special ‘Ham-Ham Halloween’ feature has provided us with an opportunity to partner with Burger King to create a truly exciting promotion, which will feature our Ham-Hams in a whole new light. Children will love discovering their favorite Hamtaro characters wearing Halloween costumes,” said John Easum, senior vice president, ShoPro Entertainment.

About ShoPro Entertainment

ShoPro Entertainment, the U.S. affiliate for Japan-based Shogakukan Production Co. Ltd. (Sho-Pro), has brought multi-billion dollar properties and highly rated Japanese television series, including Hamtaro, Inuyasha, Corrector Yui, and Megaman: NT Warrior, to broadcasters around the world. Hamtaro (www.Hamtaro.com), seen on Cartoon Network, is an entertaining and heartwarming story about a golden hamster named Hamtaro and his hamster friends known as the Ham-Hams. In Japan, Hamtaro is one of the country's most popular children's properties and has generated over $3 billion in sales since its launch on TV Tokyo in July 2000. For more information on ShoPro Entertainment and its properties visit www.Sho-Pro-entertainment.com.


About Burger King Corporation

BURGER KING® takes pride in serving our guests the best burgers and a variety of other great tasting, healthy foods that are cooked over an open fire. That's what we're all about.

The BURGER KING system operates more than 11,350 restaurants in all 50 states and in 58 countries and territories around the world. Ninety-one percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Corporation, the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2002, BURGER KING had system-wide sales of $11.3 billion.

To learn more about BURGER KING, please visit the company's website at www.burgerking.com.

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