A.D.Vision Announces Toy Division

Aug 24th 2003
A.D. VISION, INC. ANNOUNCES LAUNCH OF ADV TOYS

NEW DIVISION WILL CREATE TOYS BASED ON THE FIRM'S JAPANESE ANIMATION, MOTION PICTURE AND MANGA (JAPANESE COMIC/GRAPHIC NOVEL) HOLDINGS

HOUSTON, August 21, 2003-A.D. Vision, Inc. today formally announced the founding of ADV Toys, the firm's new merchandise division and the latest major initiative of the Houston-based international multimedia concern. Initially announced in a far-reaching July 4, 2003 panel discussion at Anime Expo (Anaheim, California), the division will create toys and collectible merchandise based upon the firm's extensive film, manga (graphic novel) and original content holdings.

"We are launching ADV Toys at an opportune moment," said A.D. Vision, Inc. President and CEO John Ledford. "Consumers who came to love Japanese animation, manga and other genre forms in their childhood and adolescence now have the resources to acquire and collect high-quality toys and models based on their favorite titles. And for younger age groups, we've identified extensive opportunities in age- and budget-appropriate toys and collectibles."

"As with all of this firm's divisions and major strategic initiatives, our cross-promotional capability is key to our launch of ADV Toys," continued Ledford. "We're able to reach consumers and potential consumers through ADV Films, ADV Manga, the monthly magazine Newtype USA, and via The Anime Network as well; it's an example of synergy at its best."

About ADV Toys
ADV Toys is the toy division of A.D. Vision, Inc., parent company of ADV Films, Newtype USA, ADV Manga Anime Network and more. Founded in 2003, with outstanding licensing traction in the U.S. and overseas, ADV Toys is poised to become a major player in the toy licensing and distribution market. More information is available via .

Information about other A.D. Vision, Inc. divisions and initiatives can be found at:
http://www.advfilms-manga.com
http://www.theanimenetwork.com
http://www.newtype-usa.com

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