Kids' WB Ratings

Sep 18th 2003
KIDS' WB!'S NEW 2003-2004 SCHEDULE
LEADS SATURDAY MORNING TO RANK #1 AMONG
ALL SATURDAY MORNING COMPETITION
IN BOYS 6-11, TWEENS 9-14 AND MALE TWEENS 9-14

NETWORK LEADS BROADCAST COMPETITION TO
RANK #1 IN KIDS 2-11, KIDS 6-11, BOYS 2-11,
GIRLS 6-11 AND FEMALE TWEENS 9-14

RED-HOT “YU-GI-OH!” CAPTURES #1 PROGRAM SPOT
AMONG ALL COMPETITION IN BOYS 6-11, TWEENS 9-14
AND MALE TWEENS 9-14

NEW SATURDAY MORNING LINE-UP PREMIERES STRONG, FINISHING AMONG TOP 10 OVERALL PROGRAMS FOR MORNING
IN BOYS 2-11, BOYS 6-11 TWEENS 9-14 AND DELIVERING TOP SEVEN PROGRAMS IN MALE TWEENS 9-14

BURBANK, CA (September 19, 2003) — On Saturday, September 14, Kids WB proved itself the leader in Saturday morning television as its new 2003-2004 schedule outperformed all competition, including cable, to rank #1 in Boys 6-11 (6.5/25), Tweens 9-14 (4.5/24) and Male Tweens 9-14 (6.9/30). Kids WB continues to top the broadcast competition in Kids 2-11 (3.5/15), Kids 6-11 (4.2/19), Boys 2-11 (5.0/19), Girls 6-11 (1.8/10) and Female Tweens 9-14 (2.0/13), tying with ABC Kids (2.0/14). Among Kids 2-11, the network outperformed Fox Box (1.8/8), CBS (1.8/8), ABC Kids (1.4/6) and NBC (1.3/5). Among Kids 6-11, Kids WB left the other broadcast networks behind as the performances of Fox Box (2.1/9), ABC Kids (1.6/8), CBS (1.2/5) and NBC (1.1/5) did not compare.

For the morning, red-hot Yu-Gi-Oh!, in its 11:00 a.m. ET time period, captured the #1 program spot among all competition, including cable, in Boys 6-11 (9.0/33), Tweens 9-14 (6.5/29) and Male Tweens 9-14 (10.2/40). The animé-adventure series took the #1 broadcast program spot in Kids 2-11 (4.7/18), Kids 6-11 (5.9/24), Boys 2-11 (6.7/24), and ranked as the #2 broadcast program among Girls 6-11 (2.6/12) only behind X-Men: Evolution. At 8:30 a.m. ET, Yu-Gi-Oh! led all time period competition in Boys 2-11 (4.3/19), Boys 6-11 (5.8/24), Tweens 9-14 (4.1/27) and Male Tweens 9-14 (6.2/33) and among the time period broadcast competition in Kids 2-11 (3.0/15) and Kids 6-11 (3.6/19).


Additional “Big Premiere” Saturday morning highlights include:

• At 11:30 a.m. ET, X-Men: Evolution captured the #2 program spot among all competition in Tweens 9-14 (5.7/25) and Male Tweens 9-14 (8.5/33), ranked as the #1 broadcast program among Girls 2-11 (3.1/14) and Girls 6-11 (3.3/16), #2 in Kids 2-11 (4.0/16), Kids 6-11 (4.9/21) and Female Tweens 9-14 (2.7/14), and among the top six broadcast programs in Boys 2-11 (4.8/19) and Boys 6-11 (6.4/26).

• The animé-adventure Pokémon - Master Quest (10:00 a.m. ET) finished as the #3 program for the morning among all competition in Boys 6-11 (7.4/24) and Male Tweens 9-14 (7.2/28), ranked as the #2 broadcast program in Boys 2-11 (5.8/19), and #3 in Kids 2-11 (3.9/15), Kids 6-11 (4.6/18) and Tweens 9-14 (4.7/22).

• Latin-flavored ¡Mucha Lucha!, at 10:30 a.m. ET, sizzled the competition to rank as the #3 broadcast program in Boys 2-11 (5.3/18) and Boys 6-11 (7.1/24), only behind Yu-Gi-Oh! and Pokémon - Master Quest, and ranked as the #4 broadcast series in Kids 2-11 (5.7/20) and Kids 6-11 (6.2/23). The flash-animated series finished among the top 10 overall programs in Boys 2-11, Boys 6-11, Male Tweens 9-14 and Tweens 9-14.

• The inner-body buddy-cop comedy Ozzy & Drix, in its 9:30 a.m. ET time period, out-delivered all competition for the morning to rank among the top nine programs in Boys 2-11 (5.2/18), Boys 6-11 (6.7/23), Tweens 9-14 (4.2/21) and Male Tweens 9-14 (6.1/26), and ranked among the top five programs against the broadcast competition in Kids 2-11 (3.5/13) and Kids 6-11 (4.1/17).

• At 9:00 a.m. ET, Jackie Chan Adventures ranked among the top eight programs overall for the morning among all competition in Boys 6-11 (6.3/24), Tweens 9-14 (4.3/23) and Male Tweens 9-14 (6.6/30), and ranked among the top six broadcast programs in Kids 2-11 (3.4/14), Kids 6-11 (4.0/18) and Boys 2-11 (5.0/19).

• Zoinks! The all-new What's New Scooby-Doo?, in its 8:00 a.m. ET time period, dominated the time period competition to rank #1 among all cable and broadcast competition in Boys 2-11 (2.8/16), Boys 6-11 (3.6/19), Tweens 9-14 (2.5/21) and Male Tweens 9-14 (3.7/25), and among the time period broadcast competition in Kids 2-11 (2.1/14) and Kids 6-11 (2.3/16).

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