Kids' WB! Partners with Centers for Disease Control and Prevention's VERB Campaign

Oct 11th 2003
SPECIAL BOD-SQUAD "OZZY & DRIX" TIE-IN
TO ENCOURAGE KIDS TO GET MORE ACTIVE AND HEALTHY

NATIONAL CAMPAIGN SUPPORTED BY ON-AIR
PUBLIC SERVICE ANNOUNCEMENTS AND OFF-AIR PRINT

BURBANK, Calif. (October 10, 2003) - In an effort to encourage children
to be healthy and lead more active lifestyles, Kids WB, the #1
broadcast network for kids, is supporting the U.S. Department of Health and
Human Services' Centers for Disease Control and Prevention (CDC) VERB
campaign to encourage youth, ages 9-13, to get physically active. Kids'
WB! has tapped its critically acclaimed inner-body, buddy cop comedy,
OZZY & DRIX, as the perfect "fit" for this program. Kids WB's efforts
are part of an overall AOL Time Warner corporate initiative to support
the CDC's national, multicultural VERB campaign through its multiple
kids-targeted divisions.

The vital bod-squad comedy OZZY & DRIX, produced by Warner Bros.
Animation, follows the adventures of white blood cell cop Ozzy and his
partner, over-the-counter cold pill Drix, as they defend the City of Hector -
the body of a 13-year-old boy. A special episode, entitled "A Growing
Cell," set to air on Saturday, October 11 (9:30 a.m. ET/8:30 a.m. PT),
will feature Ozzy and Drix on a high-alert rescue of a fat
cell...before a bad cholesterol uses him to block an artery. A national OZZY &
DRIX on-air Public Service Announcement (PSA) and promotional tie-in will
be supported by an off-air print campaign via in-school and general
subscription distribution in Time for Kids, Sports Illustrated for Kids
and DC Comics, also part of the AOL Time Warner family.

"Kids WB is dedicated to developing partnership programs that
inspire and motivate kids to be active and get involved," said Suzanne Kolb,
Executive Vice President, Marketing, The WB and Kids WB "It was a
natural fit to launch our partnership with the VERB campaign during the
special episode airing on October 11. 'Ozzy & Drix' is a really funny
show and kids relate to the humor and characters as they discover what
happens inside their bodies."

Kids WB continues to focus on motivating kids to be active, get
involved and lead healthier lifestyles. The network has spearheaded other
successful national initiatives, including the Jackie Chan Adventures
Educational Wellness In-School Program. Developed by Time for Kids
Magazine, this program reached more than 4 million students and inspired
kids to have a healthy body, mind and heart. Additionally, more than one
million books were read during the network's first-ever national
in-school literacy program, "The Premiere Poké-Read-A-Rama Challenge." More
than 65,000 elementary schools nationwide participated in the Pokémon
themed educational reading initiative, developed under the direction and
guidance of Youth Media International Ltd.

The national, multicultural VERB campaign uses integrated marketing
techniques to inspire children to get physically active and to provide
parents and other influencers with support in ensuring their children lead
a healthy lifestyle. Through multicultural media partnerships, the
campaign is designed to reach children in all socio-economic and ethnic
backgrounds - including specific outreach for African Americans, Asian
Americans/Pacific Islanders, Native Americans and Hispanics/Latinos. In
2003, the Kid Power Xchange, an organization that honors, recognizes
and promotes the most innovative Kids Marketing Campaigns, recognized
VERB as the Non-Profit Winner for Best in Youth Marketing.

Check out the tween Web site, www.VERBnow.com, to find cool activities,
trendy games and interesting activity tips. There are fun polls and
quizzes and a calendar of events. The activity finder is a great way to
find out about where to get active in your community and discover new
ideas of things to try. My VERB Recorder, located on the
www.VERBnow.com Web site, is a way for tweens to record their activity every day for
a chance to win valuable prizes.

The VERB Web site, www.VERBparents.com, is a valuable resource for busy
parents who want to learn more about the VERB campaign and the
importance of physical activity. Log on to www.cdc.gov/VERB to view the
campaign pressroom, to look at the latest advertising or for an overview of
the VERB campaign, campaign activities, partners and physical activity
resources.

Kids WB, a leader in kids' television, is the children's programming
service of The WB Network. The #1 broadcast and cable network for the
core demographic of Boys 6-11, Tweens 9-14 and Male Tweens 9-14, Kids'
WB! has maintained its position as the #1 broadcast network since
Spring of 1999. Continuing to set precedent with its new powerhouse
2003-2004 programming slate, Kids WB is the home of returning highly rated
hits Yu-Gi-Oh!, Jackie Chan Adventures, Static Shock, ¡Mucha Lucha!,
Ozzy & Drix, What's New Scooby-Doo?, X-Men: Evolution, Megaman: NT Warrior
and the newest installment of the franchise, Pokémon - Advanced, along
with other Kids WB favorites. Kids can find more on Kids WB's web
site at www.Kids WB.com.

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