Kids'WB! Ratings

Nov 13th 2003
"XIAOLIN SHOWDOWN" LEADS KIDS' WB! WITH WEEK-TO-WEEK GROWTH TO RANK AS #1 NETWORK IN BOYS 6-11, TWEENS 9-14 AND MALE TWEENS 9-14 AND AS #1 BROADCASTER WITH SEASON HIGHS IN KIDS 2-11, KIDS 6-11, BOYS 2-11 AND GIRLS 2-11

"POKÉMON: ADVANCED" AND "YU-GI-OH!: ENTER THE SHAWDOW REALM" POST SEASON HIGHS TO LEAD MORNING WITH TOP PROGRAM SPOTS AMONG COMPETITION IN KIDS 2-11, KIDS 6-11, BOYS 2-11, BOYS 6-11, TWEENS 9-14 AND MALE TWEENS 9-14

NETWORK DOMINATES SEVEN OF TOP TEN PROGRAM SPOTS IN
BOYS 6-11 AND TWEENS 9-14, TOP EIGHT PROGRAMS IN MALE TWEENS 9-14, TOP EIGHT BROADCAST PROGRAMS IN KIDS 2-11 AND KIDS 6-11 AND SEVEN OF TOP TEN BROADCAST SPOTS IN BOYS 2-11


BURBANK, CA (November 13, 2003) - On Saturday, November 8, the new comedy-adventure Xiaolin Showdown, at 9:30 a.m. ET, led Kids WB with impressive week-to-week gains in Kids 2-11 (4.0/15, +43%/+36%), Kids 6-11 (4.4/17, +19%/+13%), Boys 2-11 (5.6/19, +40%/+27%), Boys 6-11 (6.5/23, +25%/+21%), Girls 2-11 (2.3/10, +53%/+67%), Girls 6-11 (2.3/10, +15%/+11%), Tweens 9-14 (4.7/19, +18%/n.c.), Male Tweens 9-14 (7.4/27, +19%/n.c.), and with extraordinary triple-digit growth in Kids 2-5 (3.3/11, +136%/+120%), Boys 2-5 (4.1/13, +116%/+63%) and Girls 2-5 (2.5/9, +213%/+200%). The series ranked among the top 10 overall program spots for the morning, taking the #5 spot in Boys 6-11, #4 in Tweens 9-14 and #3 in Male Tweens 9-14, and ranking #3 in Boys 2-11, #4 in Kids 2-11 and #6 in Kids 6-11 among the broadcast competition.

Kids WB dominated all Saturday morning competition, including cable, to rank as the #1 network in the key demographics of Boys 6-11 (6.5/25), Tweens 9-14 (4.8/22) and Male Tweens 9-14 (6.8/29). The network also led the broadcast competition in Kids 2-11 (3.8/16), Kids 6-11 (4.6/20), Boys 2-11 (5.1/20), Girls 2-11 (2.4/11) and Girls 6-11 (2.5/13). Kids WB posted season highs in key demos with strong week-to-week double-digit ratings/share increases in Kids 2-11 (+31%/+23%), Kids 6-11 (+24%/+18%), Boys 2-11 (+24%/+18%), Boys 6-11 (+18%/+9%), Girls 2-11 (+41%/+38%), Girls 6-11 (+39%/+30%), Tweens 9-14 (+20%/+5%) and Female Tweens (+39%/+9%). Among Kids 2-11, the network outperformed ABC Kids (1.8/8), Fox Box (1.5/6), CBS (1.1/5) and NBC (0.7/3). Among Kids 6-11, Kids WB outranked Fox Box (1.8/8), ABC Kids (1.8/8), CBS (0.8/3) and NBC (0.7/3).

For the morning, Pokémon - Advanced (10:00 a.m. ET) took the #1 spot among all competition in Boys 6-11 (8.9/30), Boys 2-11 (7.1/23), Tweens 9-14 (5.9/23) and Male Tweens 9-14 (9.1/34), and ranked #1 among the broadcast competition in Kids 2-11 (4.8/17) and Kids 6-11 (5.8/22). The newest evolution of the animé-adventure hit posted season highs among Kids 2-11, Kids 6-11, Boys 2-11 and Boys 6-11 - delivering the highest rating/share for the time period in this demo since 10/26/02.
Yu-Gi-Oh!: Enter The Shadow Realm (11:00 a.m. ET) captured the #2 overall program spot for the morning in Boys 6-11 (6.9/28), Tweens 9-14 (5.6/24) and Male Tweens 9-14 (7.5/33), and ranked #2 among the broadcast competition in Kids 2-11 (4.2/18), Kids 6-11 (4.9/22) and Boys 2-11 (5.7/22). At 8:00 a.m. ET, Yu-Gi-Oh!: Enter The Shadow Realm ranked #4 in Tweens 9-14 (4.7/33), #5 in Male Tweens 9-14 (6.7/41) and tied for the #7 spot in Boys 6-11 (6.3/32) with Jackie Chan Adventures (6.3/22) and ¡Mucha Lucha! (6.3/22). The new installment of the Yu-Gi-Oh! saga outperformed the time period competition with season highs in Kids 6-11, Boys 2-11 and Boys 6-11.

The breakout hit Teen Titans (8:30 a.m. ET) ranked #4 overall for the morning in Boys 6-11 (6.6/26), #6 in Male Tweens (6.1/28), tying ¡Mucha Lucha!(6.1/25), and among the top 10 overall program spots in Boys 2-11 (5.1/21) and Tweens 9-14 (4.1/22). The new "animé-style" adventure took the #6 broadcast spot in Kids 2-11 (3.7/17) and the #5 spot in Kids 6-11 (4.5/20). In its time period, Teen Titans ranked as the #1 broadcast and cable program in Kids 6-11, Boys 2-11, Boys 6-11, Tweens 9-14 and Male Tweens 9-14, and ranked as the #1 broadcast program in Kids 2-11, Girls 2-11 and Girls 6-11 - posting season highs in these two Girl demos.

At 9:00 a.m. ET, Jackie Chan Adventures helped Kids WB lead the competition to rank #3 for the morning in Tweens 9-14 (4.8/21) and #4 in Male Tweens 9-14 (7.0/26), and among the top 10 overall programs in Kids 2-11 (4.1/17), Kids 6-11 (4.7/19), Boys 2-11 (5.2/19), Boys 6-11 (6.3/22) and Girls 2-11 (3.0/13) - delivering season highs in both Girl demos.

¡Mucha Lucha! (10:30 a.m. ET) ranked as the #6 overall program for the morning in Kids 6-11 (4.9/19) and Male Tweens (6.1/25), tying Teen Titans (6.1/28), and as the #7 program in Boys 6-11 (6.3/22) and Tweens 9-14 (4.5/18). The irreverent comedy ranked as the #5 broadcast program in Kids 2-11 (3.9/16) and as the #6 broadcast program in Boys 2-11 (4.9/18).


MEDIA CONTACTS:
Janice Aguilar-Herrero, Kids WB Publicity, 818-977-6056
Leigh Woodward, Kids WB Publicity, 818-977-6069

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