ADV Films Announces Third Batch of Animini DVD Collection

Jun 21st 2004
ADV FILMS ANNOUNCES THIRD BATCH OF ANIMINI DVD COLLECTION

Hello Kitty® and Robotech® AniMinis™… collect them, share them, have fun!

HOUSTON, June 21, 2004—ADV Films, the #1 producer-distributor of anime in the U.S., today announced the release of the third AniMini™ DVDs that include Hello Kitty® & Friends, volumes 2-4 and Robotech® Remastered, volumes 1-4.

Join the celebration for the 30th anniversary of Hello Kitty®, the flagship brand of Sanrio, which is enjoyed by fans of all ages worldwide and has a multi-million dollar retail presence with strong appeal for fans of Barbie Fantasy Tales Collection, Disney classics and Strawberry Shortcake.

Robotech is one of the most popular anime titles of all time with huge retail presence within the anime, comic book, video game and toy genre. It is often compared to STAR TREK and STAR WARS with its uniquely addictive, multi-generational animated serial that introduced generations of Americans to the art form and cultural phenomenon that is anime. Robotech is a stunningly animated and complex inter-galactic drama drawn across generations, spinning together hard-hitting mecha action and richly developed characters.

AniMinis are the coolest bite-sized DVDs for a new generation of hip kids. From your pocket to your player – these colorful miniature 3-inch DVDs are all the rage because they're easy to collect and trade! This new line is affordably priced at SRP $6.98, and each disc contains a complete episode of the series.

The mini DVDs double as coupons and are redeemable for $10 off a regular full-size multi-episode DVD title of the same name when purchased through the ADV Films website.

“We couldn't keep enough of the first batch in stock,” said Anne Armogida, director of marketing, ADV Films, “and we anticipate this batch of our must-have titles to do just as well this fall.”

A Sweet Serving for the Gals

Hello Kitty & Friends 2: Join Hello Kitty and her friends for fun under the big top in The Circus Comes to Town. She'll learn that even a circus star needs a little help from friends.
Hello Kitty & Friends 3: Take a storybook adventure and explore new places with Hello Kitty in Alice in Wonderland.
Hello Kitty & Friends 4: Follow Hello Kitty and her twin sister Mimmy in their adventure to catch a sneaky creature in The Dream Thief.

An Action-Packed Serving for the Guys

Robotech Remastered 1: Follow young fighter pilot Rick Hunter in a battle for peace when aliens return to Earth to reclaim their ship that crashed their 10 years earlier in Boobytrap.
Robotech Remastered 2: Rick Hunter learns to pilot a remarkable aircraft known as a Veritech Battloid and comes face to face with the alien invaders identified as Zentraedi warriors in Countdown.
Robotech Remastered 3: The war with the Zentraedi continues, and Rick hunter grows weary of battle. He takes a much needed break by sneaking away with his friend Lynn Minmei in Space Fold.
Robotech Remastered 4: Rick rescues Lynn Minmei and flies into an unused section of the SDF-1spaceship. They grow close as they struggle to survive in the deserted bowels of the massive space ship in The Long Await.

About ADV Films:

In the 12 years since its inception, ADV Films has become the #1 producer-distributor of Japanese animation (“anime”) for the North American market and has also developed a leadership position in the UK. With best-selling titles such as Neon Genesis Evangelion, RahXephon, Robotech, Full Metal Panic!, Hello Kitty and Azumanga Daioh, ADV Films' extensive catalog is fueling the popularity of anime around the globe. ADV Films' library also includes popular live-action science fiction programs such as The Jim Henson Company's Farscape, the nationally syndicated Gene Roddenberry's Andromeda and the Saturn Award-nominated Mutant X.

Parent company, A.D. Vision, Inc., encompasses a multitude of complementary media divisions, spanning publishing, television, licensing and merchandising and continues to expand into new areas. Its Anime Network™ is America's first and only television network dedicated to bringing anime and anime-related programming to consumers nationwide via digital cable 24 hours a day. The company has two publishing arms: Newtype USA, the premier anime and manga monthly magazine, and ADV Manga, dedicated to publishing graphic novels. Most recently, the company formed ADV Toys, creating exclusive toys and collectible merchandise based upon the company's extensive original content holdings. Headquartered in Houston, the company has offices in Europe and Japan. For more information, visit www.advfilms.com.

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