The Anime Network on of Most Popular Emerging Networks
ANIME NETWORK VIEWERS' APPETITE STRONGEST FOR DIGITAL CABLE, VOD, HDTV AND DVRS ACCORDING TO NEW STUDY FROM BETA RESEARCH CORPORATION
HOUSTON, Texas July 22, 2004 - According to the recently published 2004 Beta Research Cable Subscriber Study, which gauges consumer interest in emerging and mid-sized cable networks, Teens and Men 18-34 cited the Anime Network as one of their top channel choices among emerging cable networks. This same audience sector also showed high interest in new technologies including Digital Cable, Video On Demand (VOD), Digital Video Recorders (DVR) and High Definition Television (HDTV).
Anime Network scored high indices and correlations with interest in each of the new technology applications. These results mean that in comparison to other emerging networks, respondents who are very interested in Anime Network are also more likely than other cable viewers to be interested in new technology offerings and vice versa.
The results were as follows:
* Anime Network is #1 on its index relating to subscribing/being likely to subscribe to Digital Cable.
* Anime Network is #1 on its index with interest in VOD.
* Anime Network is #2 on its index with interest in HDTV.
* Anime Network is #3 on its index with interest in DVRs.
Kevin Corcoran, president of the Anime Network, noted: "This continues to substantiate the fact that consumers who want the Anime Network are very tech savvy and early adapters of new technology. We're also pleased to see that the interest levels from teens and young men are quite favorable toward the Anime Network, even in comparison to the well-known brand networks. This is the first time Anime Network has participated in this type of industry study. We are gratified by the results."
According to the study, the profile of persons with high interest in Anime Network are Men, ages 18-34 and 18-49, teens and persons 12-24 and 12-34. These people are also likely to subscribe to digital cable and are interested in DBS. They are also heavy Internet users and are likely subscribers to high-speed Internet access providers. They are also very interested in VOD, DVRs and HDTV.
The percentage of men age 18-34 with high interest in Anime Network (25%) was higher than 22 other emerging networks.
The percentage of men age 18-34 with high interest in Anime Network (25%) was also comparable to or higher than several On Demand networks
The percent of teens with high interest in Anime Network (24%) was comparable to several networks.
Overall, the percentage of interested respondents (3 or more rating on a 5-point scale) in Anime Network was 24% among total adults, 31% among adults age 18-34, 38% among men age 18-34 and 37% among teens.
The Beta Research Cable Subscriber Study - Interest in Emerging/Digital/Mid-Sized Networks is a syndicated telephone survey that was conducted April/May 2004 among a national sample of 1,000 cable subscribers. 500 respondents were asked about 39 emerging/digital networks (less than 35 million total subscribers); 500 were asked about 21 mid-sized networks (35 million to 69 million total subscribers), and a selection of 18 video-on-demand networks. Respondents rated their interest in networks on a scale of 1 to 5 where "5" means "very interested" and "1" means "not at all interested." The percent with high interest was the percent giving a 4 or 5 rating. Interest in networks was based on concept descriptions of services provided by the networks.
Descriptions were limited to 50 words. Attempts were made to eliminate overly biased general adjectives such as "appealing," "entertaining," etc. The study is purchased by over 60 cable networks and has been conducted annually since 1989. Indices equaled the percent of persons with high interest in the network who had had high interest in the measured item divided the percent of total adults who had high interest in the measured item.
With offices in New York, Los Angeles, and Boston, Beta Research has emerged as one of the premier research companies in the United States. The company has conducted studies for a wide variety of business sectors including publishing, consumer product manufacturers, consumer service providers, medical firms, financial institutions, government agencies, member organizations/associations, and the media. The company's years of experience have provided its researchers with unparalleled familiarity with the types of questions and analyses involved in both consumer and business-to-business research. Studies have included panel, product research, concept/ad testing, market positioning, customer satisfaction, corporate image/perception, subscriber, readership/editorial, circulation, direct marketing, and tracking. These are completed utilizing both quantitative and qualitative techniques, including mail, telephone, Internet.
HOUSTON, Texas July 22, 2004 - According to the recently published 2004 Beta Research Cable Subscriber Study, which gauges consumer interest in emerging and mid-sized cable networks, Teens and Men 18-34 cited the Anime Network as one of their top channel choices among emerging cable networks. This same audience sector also showed high interest in new technologies including Digital Cable, Video On Demand (VOD), Digital Video Recorders (DVR) and High Definition Television (HDTV).
Anime Network scored high indices and correlations with interest in each of the new technology applications. These results mean that in comparison to other emerging networks, respondents who are very interested in Anime Network are also more likely than other cable viewers to be interested in new technology offerings and vice versa.
The results were as follows:
* Anime Network is #1 on its index relating to subscribing/being likely to subscribe to Digital Cable.
* Anime Network is #1 on its index with interest in VOD.
* Anime Network is #2 on its index with interest in HDTV.
* Anime Network is #3 on its index with interest in DVRs.
Kevin Corcoran, president of the Anime Network, noted: "This continues to substantiate the fact that consumers who want the Anime Network are very tech savvy and early adapters of new technology. We're also pleased to see that the interest levels from teens and young men are quite favorable toward the Anime Network, even in comparison to the well-known brand networks. This is the first time Anime Network has participated in this type of industry study. We are gratified by the results."
According to the study, the profile of persons with high interest in Anime Network are Men, ages 18-34 and 18-49, teens and persons 12-24 and 12-34. These people are also likely to subscribe to digital cable and are interested in DBS. They are also heavy Internet users and are likely subscribers to high-speed Internet access providers. They are also very interested in VOD, DVRs and HDTV.
The percentage of men age 18-34 with high interest in Anime Network (25%) was higher than 22 other emerging networks.
The percentage of men age 18-34 with high interest in Anime Network (25%) was also comparable to or higher than several On Demand networks
The percent of teens with high interest in Anime Network (24%) was comparable to several networks.
Overall, the percentage of interested respondents (3 or more rating on a 5-point scale) in Anime Network was 24% among total adults, 31% among adults age 18-34, 38% among men age 18-34 and 37% among teens.
The Beta Research Cable Subscriber Study - Interest in Emerging/Digital/Mid-Sized Networks is a syndicated telephone survey that was conducted April/May 2004 among a national sample of 1,000 cable subscribers. 500 respondents were asked about 39 emerging/digital networks (less than 35 million total subscribers); 500 were asked about 21 mid-sized networks (35 million to 69 million total subscribers), and a selection of 18 video-on-demand networks. Respondents rated their interest in networks on a scale of 1 to 5 where "5" means "very interested" and "1" means "not at all interested." The percent with high interest was the percent giving a 4 or 5 rating. Interest in networks was based on concept descriptions of services provided by the networks.
Descriptions were limited to 50 words. Attempts were made to eliminate overly biased general adjectives such as "appealing," "entertaining," etc. The study is purchased by over 60 cable networks and has been conducted annually since 1989. Indices equaled the percent of persons with high interest in the network who had had high interest in the measured item divided the percent of total adults who had high interest in the measured item.
With offices in New York, Los Angeles, and Boston, Beta Research has emerged as one of the premier research companies in the United States. The company has conducted studies for a wide variety of business sectors including publishing, consumer product manufacturers, consumer service providers, medical firms, financial institutions, government agencies, member organizations/associations, and the media. The company's years of experience have provided its researchers with unparalleled familiarity with the types of questions and analyses involved in both consumer and business-to-business research. Studies have included panel, product research, concept/ad testing, market positioning, customer satisfaction, corporate image/perception, subscriber, readership/editorial, circulation, direct marketing, and tracking. These are completed utilizing both quantitative and qualitative techniques, including mail, telephone, Internet.
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