ADV Films First Anime Distributor to Have Variety of Products Sold at Hot Topic

Aug 10th 2004
ADV FILMS FIRST ANIME DISTRIBUTOR TO HAVE VARIETY OF PRODUCTS SOLD AT HOT TOPIC

ADV FILMS' HOTTEST PRODUCTS, ANIMINI™ DVDs,
AVAILABLE THIS SUMMER AT HOT TOPIC

HOUSTON, August 10, 2004— ADV Films, the #1 producer-distributor of @Anime in the U.S., today announced that it has become the first @Anime company to have a variety of products available for sale at Hot Topic (Nasdaq: HOTT). Beginning this summer, Hot Topic customers will find ADV Films' hottest new collectibles, AniMinis™, a new bite-size collectible and tradable line of DVDs. The first franchise available at the stores will be Robotech®.

With more than 490 stores in 49 states, Hot Topic is a mall-based retailer specializing in apparel, accessories, gifts and music for teenagers and has a reputation as the ultimate source for the latest in products and style for this hard-to-satisfy group. The emerging and vastly popular company ranked No. 6 on last year's “Hot Growth” list by Business Week.

ADV Films' AniMinis are on-the-go-sized DVDs that easily move from your pocket to your player. The colorful three-inch DVDs are all the rage because they're easy to collect and trade. The new line is affordably priced at SRP $6.99, and each disc contains a complete episode from the series.

“From market research, we have learned that our fans love shopping at Hot Topic. They consider these cutting edge stores the ultimate source for the latest in trendy merchandise and hard-to-find fashion,” said John Ledford, president, CEO and co-founder of ADV Films. “Our AniMinis are a natural for Hot Topic, since they are a brand new, ultra-cool product that teens can't wait to get their hands on.”

“Hot Topic diligently works to find just the right products for our stores, and because of the widespread appeal of @Anime and it's growing popularity, we knew that ADV Films' AniMinis would be the perfect addition to our product line-up,” said Genaro Ricarte, Buyer DVD & Music, of Hot Topic.


About ADV Films:

In the 12 years since its inception, ADV Films has become the #1 producer-distributor of Japanese animation (“@Anime”) for the North American market and has also developed a leadership position in the UK. With best-selling titles such as Neon Genesis Evangelion, RahXephon, Robotech, Full Metal Panic!, Hello Kitty and Azumanga Daioh, ADV Films' extensive catalog is fueling the popularity of @Anime around the globe. ADV Films' library also includes popular live-action science fiction programs such as The Jim Henson Company's Farscape, the nationally syndicated Gene Roddenberry's Andromeda and the Saturn Award-nominated Mutant X.

Parent company, A.D. Vision, Inc., encompasses a multitude of complementary media divisions, spanning publishing, television, licensing and merchandising and continues to expand into new areas. Its Anime Network™ is America's first and only television network dedicated to bringing @Anime and @Anime-related programming to consumers nationwide via digital cable 24 hours a day. The company has two publishing arms: Newtype USA, the premier @Anime and manga monthly magazine, and ADV Manga, dedicated to publishing graphic novels. Most recently, the company formed ADV Toys, creating exclusive toys and collectible merchandise based upon the company's extensive original content holdings. Headquartered in Houston, the company has offices in Europe and Japan. For more information, visit www.advfilms.com.

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