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Tokyopop Promotes new VP / Editor-in-Chief

TOKYOPOP VET MIKE KILEY PROMOTED TO COMPANY'S VP, EDITOR-IN-CHIEF

Los Angeles, CA (September 7, 2004) TokyoPop Inc., the #1 manga publisher outside of Japan, is pleased to announce that Mike Kiley has been named VP, Editor-in-Chief. As one of the company's founders, Kiley oversaw TOKYOPOP's Internet technology, operations and human resources. His new executive leadership role will include broadening TOKYOPOP's publishing program to create a larger diversity of original and licensed manga, as well as new book-related consumer goods. Using his profound knowledge of the book publishing industry, coupled with his stellar performance at TOKYOPOP, Kiley is poised to champion the company's aesthetic into more areas of the book business than ever before.

"With Mike's extensive publishing background, creative talent and love for pop culture, he is the perfect choice for this new role," said TOKYOPOP President & COO, John Parker. "As our company continues to grow, Mike will be instrumental in carrying the TOKYOPOP banner forward into exciting new realms."

Kiley began his professional career as an academic bookseller at the University of California, Irvine campus store. After a quick rise through the ranks of management, he ultimately became responsible for the operation of an eight-location enterprise. In 1992, Kiley developed and launched the first academic bookstore in cyberspace, an endeavor that served the needs of thousands of customers worldwide. Less than two years later, these operations were migrated onto a site on the World Wide Web. By 1996, Kiley had leveraged his lifelong interest in Japanese culture to develop a new UCI web venture -- the marketing and sale of products related to Japanese animation, pop music and video games. This pioneering effort ultimately grew to become the pre-eminent site of its kind on the net. Joining TOKYOPOP in 1998, Mike founded the company's internet business, a vibrant blend of online commerce, content and community.

ABOUT TokyoPop Inc.
TokyoPop Inc. is the leading North American publisher of manga, the fastest growing segment within the publishing industry. With exclusive rights to hundreds of licensed and original book, video and music properties, the company has rapidly become a media convergence leader. TOKYOPOP has millions of books in print and publishes many hit manga series, including Fruits Basket, Princess Ai, D.N.Angel, Saiyuki, Rave Master, Initial D and Chobits. The company pioneered Cine-Manga®, releasing such titles as Finding Nemo, SpongeBob SquarePants, Lizzie McGuire and That's So Raven. TOKYOPOP television properties include Rave Master, GTO and Reign: The Conqueror. The company has also expanded its presence as a licensor, representing merchandising rights for Rave Master, Initial D, Stray Sheep and others. Visit www.TOKYOPOP.com for additional information.

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