ITOCHU Corporation and Ishimori Group establish a Joint Venture Company

Oct 15th 2004
ITOCHU Corporation, Ishimori Shotaro Pro Inc. (copyright holder of famous Manga author Shotaro Ishinomori's works), one of the major Manga productions in Japan, and Ishimori Pro Inc. have signed an agreement to establish Ishimori Entertainment Inc., a joint venture company that introduces the so-called "Ishimori World" to its fans. ITOCHU will hold 49% of its shares, Ishimori Pro and Ishimori Shotaro Pro will own 41% and 10%, respectively.

The new company, Ishimori Entertainment Inc., is planning to produce movies, TV programming, publications, and to develop merchandising business based on the titles of Shotaro Ishinomori. Ishimori Entertainment aims to achieve a turnover of 1.5-2.0 billion Yen every year.

Up until now, Ishinomori Manga has entertained many Manga fans for over 45 years. Shotaro Ishinomori's works consist of more than 300 titles, including his most important works such as"MASKED RIDER", "Cyborg009", "HOTEL", "KIKAIDER", and "GORENGER". In particular, MASKED RIDER is one of the most popular heroes among the children in Japan.

At present, ITOCHU has developed and expanded its contents business through SkyPerfecTV, Space Shower TV, and Excite. Also, ITOCHU has strengthened its focus on the field of consumer and retail related markets through Family Mart and brand business. ITOCHU regards this alliance as a big step to produce and distribute entertainment contents both in the Japanese and overseas markets. Investment amount of this project will be approximately 5 billion Yen over the next 5 years.

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