Bandai America Gets Zatch Bell Card and Video Game License

Oct 27th 2004
ShoPro Entertainment (www.shopro-entertainment.com) has signed a comprehensive licensing deal with Bandai America for an inventive line of Zatch Bell video and trading card games that will be sold throughout the mass market. The licensing news follows the recent announcement that Zatch Bell, a dynamic action adventure series aimed at boys 8-14 years old, will make its television debut on Cartoon Network in Spring 2005. The all-new Zatch Bell videogames will be available on all major platforms: PS, PS2, X-Box, GameCube, and Gameboy Advance.
ShoPro Entertainment is a recognized expert in delivering top Japanese entertainment brands to audiences worldwide. With Bandai America the company will extend the brand experience for Zatch Bell, the latest phenomenon from Toei Animation, a leader in Japanese animation, production, and distribution.

"We're very excited to be working with ShoPro Entertainment's team to launch video and trading card games for Zatch Bell," said Bill Beebe, Sr. VP, Sales and Marketing, Bandai America. "Bandai's proven strength in the gaming sector and growth in the collectible games arena will prove advantageous as we work together to build a fan base for this unique property throughout the U.S. and Canada."

"Partnering with Bandai America, a subsidiary of the third largest toy company in the world and an authority on toy development, is a tremendous opportunity for the Zatch Bell brand," said Cynthia Money, Vice President of Consumer Products, ShoPro Entertainment. "We're eager to see Bandai's product development in action. We know the gaming experiences they will create for Zatch Bell will deliver innovative and compelling game play."

Zatch Bell, introduces American audiences to the world of good and evil demons and the quest of Zatch Bell to become the benevolent king over all of the demons that have come to Earth to conduct the ultimate battle. Reluctant as he may be to fight against the evil demons, Zatch Bell battles his adversaries with the help of his human friend, Kory. The power of the duo grows stronger as their relationship develops

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