Namco to Publish First 3D "Hello Kitty" Video Game

"Hello Kitty(R) Roller Rescue" to Roll Exclusively onto Nintendo
GameCube(TM) This Summer

SANTA CLARA, Calif., (April 21, 2005) – Leading video games developer
and publisher Namco Hometek Inc. announced today the upcoming North
American release of "Hello Kitty(R) Roller Rescue" exclusively for the
Nintendo GameCube(TM) entertainment system. Developed by XPEC
Entertainment Inc. and published by Namco Hometek Inc., "Hello Kitty Roller Rescue"
will enchant and delight fans of the beloved international icon in
August 2005.

“The 'Hello Kitty' property is recognized and loved on a global scale,”
said Jeff Lujan, Business Unit Director of Namco Hometek Inc. “We are
very excited to bring 'Hello Kitty' to life and give fans the chance to
interact with her and other Sanrio character favorites in a delightful
adventure.”

"Hello Kitty Roller Rescue" is a 3D action-adventure game filled with
endless exploration, whimsical worlds and more than 20 lovable Sanrio
characters. In a quest to save Sanriotown from the menacing king of
Block Planet, Hello Kitty and her friends must complete missions to thwart
Block-O and his legions of evil – yet clumsy – troops from taking over
their hometown. Players are immersed in a fully interactive 3D world,
complete with beautiful 3D environments, sophisticated AI, zany
character interactions and amusing puzzles.

For more information about Hello Kitty Roller Rescue, please visit
http://www.Namco.com/games/hellokitty.

To download screenshots for Hello Kitty Roller Rescue, please visit
www.kohnkecomm.com/dl/Namco/hello_kitty_announcement.zip.

About Namco Hometek Inc.
Namco Hometek Inc. is the U.S. consumer division of Namco Limited, a
Tokyo-based world leader in the high-tech entertainment industry. Based
in Santa Clara, CA, Namco Hometek Inc. is an award-winning video games
publisher for next generation game consoles. Namco has created some of
the industry's greatest video game franchises: "Tekken(R),"
"SOULCALIBUR(R)," "Dead to Rights(R)," "Pac-Man World(TM)," "Ridge Racer(R),"
"Time Crisis(R)" and "ACECOMBAT(TM)." For more information about Namco and
its products log onto www.Namco.com.

About SANRIO
SANRIO develops, distributes and licenses a unique collection of over
12,000 gift, stationery and fashion accessory items for women of all
ages. SANRIO was founded in 1960 based on the concept that a small gift
can bring a big smile to a child of any age. Today there are over 300
SANRIO boutiques throughout the Western Hemisphere with 120 in the
United States. In addition, SANRIO character-branded products are sold in
over 10,000 U.S. locations including department, specialty stores and
national chain stores. For more information, please visit
www.Sanrio.com.