Kids'WB Ratings for October 15

Oct 20th 2005
KIDS' WB! SATURDAY MORNING LINEUP BEATS ALL BROADCAST COMPETITION

IN KEY DEMOGRAPHICS WITH OUTSTANDING YEAR TO YEAR RATINGS GROWTH



NEW HIT “JOHNNY TEST” AND “POKÉMON” TAKE TOP BROADCAST RANKINGS

IN KIDS 2-11, KIDS 6-11, BOYS 2-11 AND BOYS 6-11





BURBANK, CA (October 20, 2005) – Kids WB's powerhouse Saturday morning lineup continues to grow, showing impressive year to year growth in a number of key demographics. The lineup showed annual ratings increases in Kids 2-11 (+6%, 1.9/8), Kids 6-11 (+10%, 2.3/11), Boys 2-11 (+4%, 2.4/11), Boys 6-11 (+14%, 3.3/15), Tweens 9-14 (+5%, 2.3/13) and Male Tweens 9-14 (+3%, 3.4/19).



Pokémon - Advanced Battle, at 10:00 a.m. ET, captured the #1 broadcast series spot for the morning in the key demographics of Kids 2-11 (2.3/9), Kids 6-11 (2.9/12), Boys 2-11 (3.1/12), Boys 6-11 (4.2/17) and Tweens 9-14 (3.0/14). The animé-hit also ranked as the #1 program for the morning among all broadcast and cable competition in Male Tweens 9-14 (4.5/22).



The new breakout hit Johnny Test, in its new 11:30 a.m. ET time period, teamed up with Pokémon to take the #2 post among the broadcast competition in Kids 2-11 (2.2/10), Kids 6-11 (2.7/12), Boys 2-11 (2.8/12) and Boys 6-11 (3.9/17). The action extravaganza series delivered season highs in this time period in Kids 2-11, Girls 2-11 (1.5/7), Kids 2-5 (1.3/6) and Girls 2-5 (1.5/7).



Additional Kids WB program highlights include Xiaolin Showdown ranked as the #2 broadcast and cable program for the morning, only behind Pokémon, in the key demo of Male Tweens 9-14 (4.1/21), and took the #2 broadcast spot in Tweens 9-14 (2.9/16). Among Kids 2-11, Xiaolin Showdown, Coconut Fred's Fruit Salad Island and Loonatics Unleashed tied for the #3 broadcast spot, while the three series ranked among the top four broadcast program spots in Boys 2-11, top five spots in Boys 6-11, top six spots in Kids 6-11 and Tweens 9-14, and ranked among the top eight overall spots for the morning, among broadcast and cable, in Male Tweens 9-14.

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