Los Angeles Public Library and Tokyopop Announce Teen Reading Initiative

Jun 21st 2006
MANGA MADNESS SUMMER READING CLUB

Los Angeles, CA (June 22, 2006)-The Los Angeles Public Library and
TOKYOPOP, the #1 publisher of global manga, proudly announce the
all-new
"Manga Madness Summer Reading Club," a first-of-its-kind collaboration
designed to encourage teens to read. Teens, ages 11 to 18, who join
the
"Manga Madness Summer Reading Club" at their local branch library will
receive a free folder, book bag, reading log, and bookmarks. Every
branch will have special scheduled teen programs as part of the reading
club. Also, each reading club participant will receive a certificate at
the end of the summer reading program.

At the Los Angeles Public Library's Central Library and its 71
branches,
librarians have doubled and in some cases tripled the number manga
series ordered for their young adult collections because of high demand
from teen readers.

"What better way to get teens into the library and reading regularly
than to offer them something they love to read," said Georgette Todd,
manager of Los Angeles Public Library's Young Adult Services, which
coordinated the program. "Once they are here, they will be exposed to
all the other great resources available to them including a large
variety young adult literature, study materials, PSAT and SAT books,
computers, magazines, CDs, videos and other materials."

According to TOKYOPOP executive, Holly Smith, "Librarians across the
U.S. hopped onboard the manga train quite early, so a partnership with
the Los Angeles Public Library seemed like the natural next step in
TOKYOPOP's manga revolution. We are honored to be working with the
LAPL
and are extremely excited about getting teens excited about reading!"

The Los Angeles Public Library serves the largest urban population of
any library in the country. Its Central Library, 71 branch libraries,
six million books and state-of-the-art technology provide everyone with
free and easy access to information and the opportunity for life-long
learning.

ABOUT TOKYOPOP
TOKYOPOP is hailed as a leading youth-oriented entertainment brand and
an innovator of manga creation, with a revolutionary artistic vision
that transcends countless platforms. From the introduction of the
first-ever extensive manga publishing program in North America, to the
development of its manga-originated intellectual properties into film,
television and digital entertainment, TOKYOPOP has changed the way
teens
experience pop culture. The company's global reach has expanded to
Europe and Asia, with recent offices opening in the UK and Germany and
upcoming partnerships in Australia and China, in addition to its
original Los Angeles and Tokyo operations. With millions of fans
logging
onto www.TOKYOPOP.com , reading its books,
and watching its DVDs and television programs, TOKYOPOP's award-winning
catalogue of licensed and original properties has made the ompany a
visionary in an ever-growing teen entertainment marketplace. Visit
www.TOKYOPOP.com for additional
information.

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