Big Tent Entertainment Selects Play Along ® As Master Toy Licensee For Japanese Character Sensation

Mar 30th 2007
Leading Toy Partner to Rollout Domo Merchandise This Fall

Featuring an Array of Plush, Playsets and Figures



New York, NY, March 28, 2007 – New York-based integrated family entertainment company Big Tent Entertainment has named toy industry powerhouse Play Along®, a division of Jakks Pacific, Inc. (NASDAQ: JAKK), master toy partner for the Japanese animated character and viral sensation Domo. Through the long-term agreement, Play Along, known for creating innovative, blockbuster toy lines for such hit properties as Cabbage Patch Kids® and Care Bears™, has acquired the North American licensing rights to develop a wide range of captivating Domo toy products.



Play Along's line will be highlighted by Domo plush (with and without articulation and sound) and molded plastic figures targeted toward a tween and teen audience. The merchandise will initially roll out to the specialty marketplace in Fall 2007 coinciding with Domo's highly-anticipated U.S. television debut on Nickelodeon's buzzed-about Nicktoons Network and worldwide on Nickelodeon International.



“We are thrilled to be partnering with such a true genius in the business like Play Along,” said Rich Maryyanek, Partner/Chief Marketing Officer, Big Tent Entertainment. “With their successful track record for building and supporting spectacular properties, we are confident their program will help take Domo-nation to new heights.”



“One of the main 'appeals' of Domo is that people see in him what they want to see,” said Susan Evans, VP of Marketing, Play Along. “Domo has been virally spread and already has an amazing following; he is built for today's lifestyle, and he stands out from the crowd. Domo is destined to become an icon for this generation, and we look forward to providing long awaited product that appeals to this dynamic fan base.”



The widely popular animated character Domo became a cultural icon with his first appearance as the Japanese public broadcaster NHK's mascot in 1998. Domo's unique look and personality catapulted the character into one of Japan 's biggest sensations, sparking more than 100 promotional spots, 600 products and a licensing campaign with merchandise generating tens of millions of dollars in Japan . Not only is Domo a hit in Japan, but in a few short years Domo has turned into a global internet sensation becoming the poster child for user generated content spawning thousands of fan-made websites and videos.



Big Tent Entertainment has developed a flourishing licensing portfolio for Domo with a number of deals for the property already in place including uclick (mobile content), Andrews McMeel (greeting cards and calendars), and Changes (apparel). Big Tent will continue to support and strengthen their licensing program for Domo with emphasis on major categories such as video, interactive games, collectibles, publishing, stationery, accessories and room décor.



About Big Tent Entertainment LLC

Big Tent Entertainment, LLC (www.bigtent.tv) is a family entertainment company specializing in the integrated management of content that is derived from and/or created for new media. Formed in 2002, the company focuses on brand strategy, production, viral marketing, licensing and merchandising. Big Tent currently serves as the worldwide (ex Asia ) Marketing and Licensing Company for viral sensation, Domo. North American agent for popular brands such as Habbo Hotel (www.habbohotel.com), one of the world's largest and hottest online destinations for teens, masters of freestyle motocross the Crusty Demons, the world's most popular series about girls and horses The Saddle Club, world-renowned photographer Kim Anderson, children's properties such as The Koala Brothers, a hit pre-school series airing on Disney Channel as part of its Playhouse Disney block; and Miffy & Friends, airing on Noggin and one of the world's largest brands for infants and toddlers. The Company also serves as the worldwide management company for renowned art licensing agency, Alaska Momma.



About Play Along

Play Along®, a division of Jakks Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including Cabbage Patch Kids®, Care Bears™, Doodle Bear®, Snugglers and the classic good luck Trolls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along's products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along's products, visit www.playalongtoys.com.



About Jakks Pacific, Inc.

Jakks Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including Jakks Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com .

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