Robotech: The New Generation, Coming to Mobile Phones From Airborne Entertainment

Apr 23rd 2007

Jump Into the Cockpit of a Veritech Fighter With Robotech: The New Generation, Coming to Mobile Phones From Airborne Entertainment

LOS ANGELES, April 23 /PRNewswire/ -- For over 20 years, science-fiction and anime fans have watched from the sidelines as the battle for Earth raged in the skies above. Now, Airborne Entertainment opens the cockpit and offers up the controls for the ultimate ROBOTECH gaming experience in Robotech: The New Generation, coming to mobile phones this May in the best shoot-'em-up game ever to be available throughout the U.S. carrier galaxy.

The long-awaited mobile iteration of the perennial favorite anime series combines strategic behavior and character selection with classic top scrolling gameplay. Featuring 20 distinct levels, five environments and three playable VERITECH ALPHA fighter ships, Robotech: The New Generation is sure to engage the hard-core fan as well as the casual gamer.

For over 20 years, ROBOTECH has helped to lay the groundwork for anime's acceptance outside its native Japan, earning a distinction as one of the greatest science fiction epics of all time. Based on the solid foundation of compelling narrative and characters -- along with incredible action sequences -- ROBOTECH has spearheaded the genre's foray into theatrical and home video imports, specialized anime television networks and a full spectrum of influences on domestic pop culture ... including this summer's hotly-anticipated Michael Bay blockbuster: Transformers.

"Robotech is a brand that is rich in anime tradition, with a long standing history of success in all forms of entertainment," said Kim Senn, Vice President, Product of Airborne Entertainment. "Our team has been extremely pleased to work with the Robotech brand to create this latest entry into the acclaimed Robotech universe that is sure to satisfy even the most die-hard enthusiasts."

"Airborne has a great track record of taking a developed brand and faithfully adapting it for mobile entertainment. We are extremely pleased with how Robotech has been represented, and feel that fans and gamers alike will indeed embrace Robotech: The New Generation," said Tommy Yune, Creative Director of Harmony Gold.

For more information on Robotech: The New Generation please visit http://www.Robotech.com/mobile or http://www.airborne-e.com.

About Airborne
Airborne Entertainment Inc., a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including Family Guy(TM), Maxim ToGo(TM), marykateandashley(TM), SPEED TV Mobile(TM), NHL Mobile(TM) and Marc Ecko Enterprises(TM). Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit http://www.airborne-e.com.

About Harmony Gold
Harmony Gold has been active in the production, acquisition and distribution of quality international titles since its inception, producing some of the television industry's classic and history-making programs. See http://www.harmonygold.com for more information. Harmony Gold: Working in Harmony, to make Gold for over 20 years.


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